This charitable coffee brand was created to offer premium coffee while also helping various people through giving to charitable organizations.
Designed by 'Imaginaria Creative,' the collection is titled 'Charity Beans Coffee' and features various roasts from different countries. Some of the countries the coffees are from include Guatemala, Costa Rica, Colombia, the Indonesian island Sumatra and Ethiopia. Along with the standard roasts, the coffee comes in flavors that include French Vanilla and Chocolate Hazelnut. Each time one of the roasts is purchased by a customer, the charitable coffee brand sends part of the proceeds to a selected charity.
This charitable aspect of this coffee brand's business model is able to inspire consumers to purchase it, allowing it to gain an edge over its many competitors.