As popular as almond milk has become on the market, many consumers have come to find that their favorite brands produce these nut-based milks using a lot of flavoring and stabilizing agents and very few actual almonds. New Barn's Almondmilk is out to challenge this by producing its beverage with just four to six simple ingredients.
The dairy-free beverage comes in Unsweetened, Original and Vanilla flavors, which are made with a base of pure ingredients like spring water, organic almonds, organic acacia gum and sea salt. On top of this, New Barn adds sweetness in certain products with organic maple syrup and organic vanilla extract.
Unlike many other brands that produce almond milk, New Barn only uses a single stabilizer, acacia gum, which comes from the sap of the acacia tree.
Key Themes Behind This Trend
- Clean Label Nut Milks
- Opportunity for creating nut milk products with a simplified ingredient list, appealing to health-conscious consumers.
- Organic Dairy Alternatives
- Disruptive innovation potential in the organic dairy alternative industry by focusing on using organic ingredients in nut milk products.
- Minimalist Beverage Formulations
- Creating simple, minimal ingredient beverages with limited stabilizers for both functional and aesthetic purposes.
Where This Applies
- Alternative Dairy
- Opportunity for companies in the alternative dairy industry to create simplified nut milk beverages that cater to consumer demands for clean labels.
- Organic Food and Beverage
- Disruptive innovation potential in the organic food and beverage industry by offering organic nut milk alternatives with cleaner ingredient lists.
- Beverage Manufacturing
- Manufacturers in the beverage industry can explore disruptive innovation by developing minimalist formulations for nut milk products.
