Clean-Label Macadamia Milks

Mac Nut Kiki Milk is Free from Gums and Fillers

PlantBaby set out to create a true, all-organic and real-tasting macadamia nut milk—free of gums and fillers—and the nutrition company is now introducing the world to its newest product, Mac Nut Kiki Milk. This is the first nut-forward product from the company and it boasts a healthier nutritional profile, better flavor and more macadamia nuts per serving than products from competitors.

Fueled by organic, whole food ingredients and nourishing superfoods, this shelf-stable plant bulk is not only nutritious and full of flavor, it's also a carbon-neutral beverage.

"Since launching Kiki Milk in December of 2021, we've seen a consistent rise in demand for products that are free of gums, inflammatory oils, and fillers while boasting whole-food and nutrient-rich ingredients," said Alex and Lauren Abelin, one of the Co-Founders of PlantBaby.

Clean-label Nut Milks
The trend towards clean-label nut milks will continue to rise, providing an opportunity for nut-milk companies to innovate with organic, whole food ingredients.
Nut-forward Products
The introduction of Mac Nut Kiki Milk highlights a trend towards nut-forward products that prioritize healthier nutritional profiles and better flavors.
Carbon-neutral Beverages
PlantBaby's commitment to producing carbon-neutral beverages sets a trend for eco-conscious consumers, offering a disruptive opportunity for companies to create sustainable products.

Where This Applies

Nut Milk Industry
As consumers continue to seek healthier, cleaner-label nut milk options, there is an opportunity for companies to innovate with organic, whole food ingredients.
Superfood Industry
PlantBaby's use of nourishing superfoods in Mac Nut Kiki Milk highlights a trend towards incorporating these ingredients into popular products.
Eco-friendly Beverage Industry
The rise in demand for carbon-neutral beverages offers an opportunity for companies to create sustainable products, like PlantBaby's Mac Nut Kiki Milk.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 33%
Activity 40%
Freshness 16%