While Yumcha packages its products in bottled glass formats, these tea concentrates are not meant to be consumed straight out of the bottle. Instead, the brand notes that it helps consumers easily create multiple servings of fresh and flavorful iced tea with the addition of just water.
Some of the varieties from Yumcha include classic and exotic iced tea flavors alike, such as Earl Grey, Elderflower, Lemon Ceylon and more, each of which boasts a rich, appetizing tea color.
While a number of convenient ready-to-drink beverages are gaining prevalence on the market, concentrates are also coming into their own as products that let consumers become apart of the creation and customization of their own flavorful drinks.
What's Driving This Trend
- Bottled Tea Concentrates
- A rising trend of creating bottled tea concentrates that allow consumers to become part of the creation process and customize their beverages.
- Ready-to-drink Beverages
- Growing popularity of convenient ready-to-drink beverages on the market.
- Exotic Flavors
- Increasing trend of exotic tea flavors gaining prevalence in bottled tea concentrates.
Who This Affects Most
- Beverage Industry
- Opportunity for the beverage industry to explore innovative ways to offer customized tea flavors using bottled tea concentrates.
- Food and Hospitality Industry
- Opportunity for the food and hospitality industry to offer fresh and flavorful iced tea to increase customer engagement.
- Retail Industry
- Trend of bottled tea concentrates presents a lucrative opportunity for the retail industry to provide customers with more beverage customization options.
