'Keurig Green Mountain' launched a new line of organic coffee pods that are also certificated fair trade. While there are a number of companies producing organic coffee, there are few that also focus on fair trade sourcing. This double-certified line allows consumers to purchase single-use coffee pods that are good for humans and the environment.
The new Keurig Green Mountain’s double-certified coffees come in boxes of 10 or 16 pods. The coffee contained in the capsules is completely organic and comes in four distinct blends. Aside from the commitment to sourcing organic coffee beans, all of the ingredients contained in the pods are purchased from certified farms at fair trade prices and premiums. The sustainable practice ensures that farmers around the world are able to sell their beans at competitive prices.
The double-certified organic coffee capsules demonstrate a growing consumer demand for products that are beneficial for the environment and for the humans who produce them.
Key Themes Behind This Trend
- Double-certified Coffee
- Opportunity for brands to develop coffee products that are both organic and fair trade certified, catering to the growing consumer demand for sustainability.
- Single-use Coffee Pods
- Potential for innovative brands to create eco-friendly single-use coffee pods that prioritize environmental sustainability.
- Organic Coffee Blends
- Opportunity to introduce unique organic coffee blends that cater to the health-conscious consumer looking for high-quality, environmentally-friendly options.
Where This Applies
- Coffee Production
- Coffee companies can capitalize on the double-certified trend by producing organic and fair trade coffee products, ensuring sustainability and social responsibility.
- Packaging Industry
- Innovative packaging companies can create eco-friendly and biodegradable single-use coffee pods that reduce environmental impact and cater to the demand for sustainable solutions.
- Fair Trade Certification
- Opportunity for fair trade organizations and certification bodies to collaborate with coffee companies in promoting and expanding the double-certified coffee market segment.
