Potentially aiming to capitalize on the ever increasing popularity of the British Royal family thanks to Kate Middleton, the MAC x Philip Treacy collection is a vibrant and sophisticated line from the famed British milliner.
The collection's ads feature three models donning exquisite Treacy-designed fascinators perfectly placed to reveal the delicate color scheme of the line's eyeshadows.
Kate Middleton is known to have a heavy influence on fashion sales, so it makes sense that the royal brand and anyone associated with it would be given a boost from the association. The MAC x Philip Treacy collection is also notably rather tame compared to some of the brand's previous collaborations, such as the playful Simpsons line or the hit Rihanna collection.
What Makes This Trend Stand Out
- Milliner-inspired Makeup
- The MAC x Philip Treacy Collaboration demonstrates the potential for makeup lines inspired by fashion accessories.
- Influence of the British Royal Family
- The collaboration can be seen as a response to the growing influence of the British royal family on fashion and beauty trends.
- Sophisticated Collaborations
- The trend for high-end collaborations with designers and artists suggests an opportunity for more sophisticated makeup lines.
Sectors Adopting This
- Beauty and Cosmetics
- The beauty and cosmetics industry can benefit from creating innovative makeup lines inspired by fashion designers and accessories.
- Fashion and Accessories
- The fashion and accessories industry can leverage their designs by collaborating with beauty and cosmetics brands.
- Advertising and Marketing
- The advertising and marketing industry can tap into the influence of the British royal family on consumer behavior and develop targeted campaigns for brands.
