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Mobile Freshness

Food trucks differentiate by offering healthy, fresh options

Implications - Often associated with indulgent, experimental "frankenfoods," food trucks are changing up offerings to suit consumers seeking out healthier options. Providing an alternative, and in many cases incorporating the creativity associated with food truck options, this shift marries the best of both worlds.

Workshop Question - What process does your company use to distinguish a fad from a trend with longevity?

SCORE 6.1

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 14 Examples: 39,794 Total Clicks

Date Range: Mar 17 - Mar 17

Trending: Hot

Consumer Insight Topics: Lifestyle Food Health

Featured Examples

Health-Conscious Food Trucks - The Healthy Scratch Food Truck will Serve Up Smoothies and Bowls

SCORE 7.1

Warm 3,345 Clicks Pub: Mar 21, 17

Health-Conscious Food Trucks

The Healthy Scratch Food Truck will Serve Up Smoothies and Bowls

Food trucks are often associated with heavier fare, but The Healthy Scratch Food Truck is set to provide an alternative that’s much more focused on fresh, healthy options. Expanding from the... [More]

Authentic Vietnamese Cuisine Trucks - The Vietvan Offers Delicious and Healthy Street Food Options

SCORE 6.9

Warm 2,260 Clicks Pub: Mar 21, 17

Authentic Vietnamese Cuisine Trucks

The Vietvan Offers Delicious and Healthy Street Food Options

The Vietvan food truck comes as a convenient way to enjoy Vietnamese cuisine and street food without having to plan a trip to the Southeast Asia country. Situated in London, the Vietvan food truck... [More]

Healthy Comfort Food Trucks - Milly's Skillet Food Truck Creates "Barnyard Gourmet" Foods to Enjoy

SCORE 5.8

Warm 1,220 Clicks Pub: Mar 21, 17

Healthy Comfort Food Trucks

Milly's Skillet Food Truck Creates "Barnyard Gourmet" Foods to Enjoy

Milly’s Skillet food truck is a mobile business that serves up healthy comfort food for those with a hankering for something satisfying but that won’t stray too far from their preferred... [More]

Fresh Coastal Food Trucks - The NoMad Truck Cooks Up Street Cuisine with a Californian Twist

SCORE 4.5

Average 417 Clicks Pub: Mar 21, 17

Fresh Coastal Food Trucks

The NoMad Truck Cooks Up Street Cuisine with a Californian Twist

Taking street cuisine and giving it a distinctly Californian twist, the NoMad Truck serves up healthy food choices that are comforting and fresh. Offering favorite lunchtime foods such as burgers... [More]