Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mobile
Freshness
Food trucks differentiate by offering healthy, fresh options.
5.3
Trend score
Trend
What is the Mobile Freshness trend?
Mobile Freshness: Often associated with indulgent, experimental "frankenfoods," food trucks are changing up offerings to suit consumers seeking out healthier options. Providing an alternative, and in many cases incorporating the creativity associated with food truck options, this shift marries the best of both worlds.
Trend themes
Themes within the Mobile Freshness trend
Three behaviours holding the trend together01
Healthy Food Truck Options
Food trucks are offering healthier alternatives to traditional indulgent food options.
02
Ethnic Fusion Cuisine
Food trucks are featuring fusion cuisine with a blend of local flavors and diverse ingredients from other cultures.
03
Upscale Street Food
Food trucks are elevating comfort food with gourmet ingredients and unique twists.
Industry implications
What the Mobile Freshness trend means for industry
Where the trend changes the playbookFor
Food Truck Industry
Food truck businesses can expand to offer healthier, ethnic fusion dishes or elevate comfort food with upscale ingredients.
For
Health and Wellness Industry
Healthy food truck options align with the trend towards healthy and balanced living.
For
Hospitality Industry
Upscale street food options from food trucks can provide customers with unique dining experiences that rival gourmet restaurant dishes.
Workshop question
What process does your company use to distinguish a fad from a trend with longevity?
Trend signals
Trend signals for Mobile Freshness
Trend score 5.3 out of 10, from popularity 73%, activity 78%, freshness 8%.
Popularity73%
Activity78%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Mobile Freshness trend
4 featured examples from Mar 21 to Mar 22, 2017CategoryAutos
Health-Conscious Food Trucks
The Healthy Scratch Food Truck will Serve Up Smoothies and Bowls
The health-conscious food truck trend presents a disruptive innovation opportunity for existing and aspiring food truck owners to cater to health-conscious consumers and stand out…
CategoryAutos
Authentic Vietnamese Cuisine Trucks
The Vietvan Offers Delicious and Healthy Street Food Options
Disruptive innovation opportunity: Creating a subscription-based service that delivers authentic Vietnamese cuisine meal kits to customers' doorsteps, allowing them to recreate th…
CategoryAutos
Healthy Comfort Food Trucks
Milly's Skillet Food Truck Creates "Barnyard Gourmet" Foods to Enjoy
Disruptive innovation opportunity to create food trucks that specialize in healthy comfort food options.
CategoryAutos
Fresh Coastal Food Trucks
The NoMad Truck Cooks Up Street Cuisine with a Californian Twist
Disruptive innovation opportunity: Explore new ways to revolutionize the food truck industry by incorporating healthier and gourmet options, appealing to evolving consumer prefere…
