Chick-fil-A Food Trucks are Set to Tour Houston During the Super Bowl
In order to reach out to consumers in Texas' largest metropolis, American fast food chain Chick-fil-A will launch Chick-fil-A food trucks in Houston. As HYPEBEAST reports, the city's hosting of the Super Bowl this year was likely a key factor in the company's decision to debut the Chick-fil-A food trucks there.
Previously, the fast food chain tested out the mobile restaurants in Washington D.C., where they were shown to be successful. Although the Houston Chick-fil-A food trucks will have a more limited menu than its regular locations, this endeavor will allow it to conveniently sell to Americans outside of its normal radius. In addition to increasing its sales at such a pivotal time, the mobile restaurants will give more consumers the opportunity to try out its delectable chicken burgers and more for the first time -- helping it to garner visits in the future.
Previously, the fast food chain tested out the mobile restaurants in Washington D.C., where they were shown to be successful. Although the Houston Chick-fil-A food trucks will have a more limited menu than its regular locations, this endeavor will allow it to conveniently sell to Americans outside of its normal radius. In addition to increasing its sales at such a pivotal time, the mobile restaurants will give more consumers the opportunity to try out its delectable chicken burgers and more for the first time -- helping it to garner visits in the future.
