Category
Fashion
Scaled Restraint
Trend cluster
Category
Everyday
Explorer
Urban street style incorporates the lifestyle around hunting.
5.1
Trend score
Trend
What is the Everyday Explorer trend?
Everyday Explorer: Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology.
Trend themes
Themes within the Everyday Explorer trend
Three behaviours holding the trend together01
Urban Utilitarianism
Business professionals in fashion and outdoor gear industries can capitalize on the trend of urban consumers opting for utilitarian clothing and accessories suitable for both city and rural life.
02
High-Function Fashion
The trend of merging supreme functionality with contemporary streetwear opens up disruptive innovation opportunities for businesses in the outdoor gear and fashion industries.
03
Tech-Enhanced Adventure
The trend of creating advanced tech devices that are weather-resistant and ideal for outdoor adventures creates disruptive innovation opportunities for businesses in the technology, outdoor gear and fashion industries.
Industry implications
What the Everyday Explorer trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion professionals can capitalize on the trend of urban utilitarianism and high-function fashion by creating clothing and accessories suitable for both city and outdoor environments.
For
Outdoor Gear
Business professionals in the outdoor gear industry can capitalize on the trend of high-function fashion and tech-enhanced adventure by creating gear with advanced technology and versatile functionality.
For
Technology
The trend of tech-enhanced adventure creates disruptive innovation opportunities for businesses in the technology industry to create weather-resistant, durable, and high-performance devices for outdoor enthusiasts.
Workshop question
How can your brand offer the consumer a product that is more reflective of their personality and desires?
Trend signals
Trend signals for Everyday Explorer
Trend score 5.1 out of 10, from popularity 70%, activity 76%, freshness 8%.
Popularity70%
Activity76%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Everyday Explorer trend
6 featured examples from Aug 22, 2016 to Jan 26, 2017CategoryFashion
Hunter-Inspired Sneakers
New Balance's Plaid Sneakers Were Made Specifically for Adventurous Men
Opportunity for disruptive innovation in the fashion industry by creating unique and eye-catching sneaker designs.
CategoryFashion
Active Adventure Smartwatches
Nixon Mission Watches Provide a High Tech Device That Is Waterproof
There is an opportunity for outdoor and adventure sports companies to partner with smartwatch manufacturers to create specialized models that cater to the needs of their customers.
CategoryFashion
High-Function Camouflage Apparel
These New Columbia Jackets are Part of a Collaboration with Atmos
The outdoor gear industry can leverage the trend of high-function camouflage apparel and collaborate with streetwear brands to create innovative and stylish products.
CategoryFashion
Stylish Winter Sport Boots
The Burton x Danner Snowboard Boots Blend Fashion with Utility
Opportunity for companies in the clothing and gear industry to create fashionable and functional winter sport products.
CategoryFashion
Leather Camouflage Backpacks
This New Premium Leather BAPE Backpack Has Lavish Gold Accents
The premium leather backpack trend provides an opportunity for luxury fashion brands to cater to clientele looking for refined and standout accessories.
CategoryFashion
Streetwear-Branded Winter Wear
These New Supreme Jackets Were Made with The North Face
The collaboration between Supreme and The North Face presents a disruptive innovation opportunity for streetwear brands to partner with established outerwear manufacturers and enh…
