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Urban street style incorporates the lifestyle around hunting

Implications - Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology.

Workshop Question - How can your brand offer the consumer a product that is more reflective of their personality and desires?

SCORE 6.1

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Patterns

6 Featured, 53 Examples: 124,469 Total Clicks

Date Range: Aug 16 - Mar 17

Trending: Hot

Consumer Insight Topics: Art & Design Fashion Hip Fashion Lifestyle Sports Fashion for Men Shoes

Featured Examples

Hunter-Inspired Sneakers - New Balance's Plaid Sneakers Were Made Specifically for Adventurous Men

SCORE 7

Warm 4,117 Clicks Pub: Aug 22, 16

Hunter-Inspired Sneakers

New Balance's Plaid Sneakers Were Made Specifically for Adventurous Men

The ‘Sporting Gentleman’ plaid sneakers from New Balance were made in collaboration with Ball and Buck, a Boston-based menswear store that offers apparel made for hunting. In order to... [More]

Active Adventure Smartwatches - Nixon Mission Watches Provide a High Tech Device That Is Waterproof

SCORE 7.2

Warm 5,067 Clicks Pub: Sep 22, 16

Active Adventure Smartwatches

Nixon Mission Watches Provide a High Tech Device That Is Waterproof

For active consumers that require a watch that can keep up with their lifestyle, the Nixon Mission adventure smartwatch is an asset with its design that offers both advance tech features paired with... [More]

High-Function Camouflage Apparel - These New Columbia Jackets are Part of a Collaboration with Atmos

SCORE 5.7

Warm 2,233 Clicks Pub: Jan 26, 17

High-Function Camouflage Apparel

These New Columbia Jackets are Part of a Collaboration with Atmos

A selection of new Columbia jackets, shorts and accessories were released after the outdoor gear brand joined up with Atmos lab. Each of the pieces is made with supreme functionality in mind,... [More]

Stylish Winter Sport Boots - The Burton x Danner Snowboard Boots Blend Fashion with Utility

SCORE 6.4

Warm 2,779 Clicks Pub: Sep 22, 16

Stylish Winter Sport Boots

The Burton x Danner Snowboard Boots Blend Fashion with Utility

The right pair of winter sport boots is essential to ensuring a comfortable trip down the slopes for snowboarders, which the Burton x Danner Snowboard Boots look to provide, fashionably. Crafted... [More]

Leather Camouflage Backpacks - This New Premium Leather BAPE Backpack Has Lavish Gold Accents

SCORE 5

Warm 1,648 Clicks Pub: Dec 7, 16

Leather Camouflage Backpacks

This New Premium Leather BAPE Backpack Has Lavish Gold Accents

After A Bathing Ape unveiled its branded fur carriers just a few months ago, the Japanese streetwear brand is back with a new BAPE backpack, this time utilizing its iconic primate-entwined... [More]

Streetwear-Branded Winter Wear - These New Supreme Jackets Were Made with The North Face

SCORE 3.8

Mild 728 Clicks Pub: Nov 14, 16

Streetwear-Branded Winter Wear

These New Supreme Jackets Were Made with The North Face

After dropping a line of apparel with Slayer, streetwear brand Supreme is back with a selection of Supreme jackets that resulted from a collaboration with The North Face. With the latter brand... [More]