The 'Sporting Gentleman' plaid sneakers from New Balance were made in collaboration with Ball and Buck, a Boston-based menswear store that offers apparel made for hunting.
In order to honor this, the New Balance plaid sneakers feature a green and brown colorway that's reminiscent of that found on camouflage gear, which is accented by a few orange stripes as well. The mostly olive upper of the Sporting Gentleman is complemented with a leather New Balance logo and a white sole that gives it a cleaner look.
In order to make clear the demographic that it looks to sell to, New Balance and Ball and Buck include an editorial that shows a masculine leg sporting the shoes in a rough natural landscape, with specks of dirt spotting the plaid sneakers.
What Makes This Trend Stand Out
- Plaid Sneakers
- Opportunity for disruptive innovation in the fashion industry by creating unique and eye-catching sneaker designs.
- Collaborative Partnerships
- Opportunity for disruptive innovation in the retail industry by forming strategic partnerships to create exclusive product lines.
- Niche Market Targeting
- Opportunity for disruptive innovation in marketing by focusing on specific demographics and catering to their specific needs and interests.
Sectors Adopting This
- Fashion
- Opportunity for disruptive innovation in the fashion industry by creating unique and eye-catching sneaker designs.
- Retail
- Opportunity for disruptive innovation in the retail industry by forming strategic partnerships to create exclusive product lines.
- Marketing
- Opportunity for disruptive innovation in marketing by focusing on specific demographics and catering to their specific needs and interests.
