After dropping a line of apparel with Slayer, streetwear brand Supreme is back with a selection of Supreme jackets that resulted from a collaboration with The North Face.
With the latter brand specializing in high-end outerwear, the quality of make is clear just from the inclusion of its logo on the backs, fronts and upper arms on the jackets. Supreme's logo is paired with it throughout, making the collaborative effort clear and supplying the premium products with even more status.
In addition to The North Face and Supreme jackets, the two brands released a number of accessories and other outerwear pieces. This includes the 'Apex Duffel Bag,' 'Pocono Backpack,' 'Nuptse Bootie,' Nuptse Pant' and the 'Roo II Lumbar Pack.'
Why This Trend Is Growing
- Collaborative Streetwear
- The collaboration between Supreme and The North Face demonstrates the trend of streetwear brands partnering with high-end outerwear companies.
- Logo-emblazoned Apparel
- The inclusion of logos from both Supreme and The North Face on the jackets showcases the trend of branded apparel emphasizing brand identity.
- Expanding Outerwear Collections
- The release of accessories and other outerwear pieces alongside the jackets indicates the trend of brands expanding their offerings to create a complete winter wear collection.
Industries Being Reshaped
- Streetwear
- The collaboration between Supreme and The North Face presents a disruptive innovation opportunity for streetwear brands to partner with established outerwear manufacturers and enhance their product offerings.
- High-end Outerwear
- The collaboration between Supreme and The North Face highlights the potential for high-end outerwear companies to reach a wider audience by partnering with streetwear brands.
- Fashion Accessories
- The release of accessories alongside the jackets creates an opportunity for fashion accessory brands to collaborate with streetwear brands and tap into the growing market for winter accessories.
