Category
Lifestyle
Assisted Choices
Trend cluster
Category
Snackable
Java
Coffee culture takes a turn toward edible coffee treats with unexpected flavors.
4.3
Trend score
Trend
What is the Snackable Java trend?
Snackable Java: As adult snacking trends veer towards stronger and more potent flavors, unique ingredient combinations incorporating coffee are starting to gain prominence. Satisfying the desire for innovative flavor profiles while denoting an evolution in coffee culture, edible java concoctions are being found in increasingly unexpected formats.
Trend themes
Themes within the Snackable Java trend
Three behaviours holding the trend together01
Innovative and Potent Flavors
Adult snacking trends are veering towards stronger and more potent flavors, inspiring unique ingredient combinations with innovative flavor profiles.
02
Convenient Caffeine Fixes
Consumers are seeking energy-boosting snacks on-the-go, with solid coffee snacks and cold brew popsicles among the sought-after choices.
03
Unconventional Flavor Pairings
As consumers continue to explore unique flavor combinations, coffee-infused products like caffeinated nut chocolates and whole grain coffee-flavored popcorn offer unexpected and balanced tastes.
Industry implications
What the Snackable Java trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can capitalize on innovative flavor profiles and unique ingredient combinations to attract consumers seeking adventurous and unconventional tastes.
For
Caffeine Products
The caffeine products industry has the opportunity to expand beyond traditional drinks, as consumers seek convenient and alternative ways to consume caffeine.
For
Snack Foods
The snack foods industry can tap into the growing desire for energy-boosting snacks, with products like coffee bars and caffeinated snacks appealing to consumers seeking portability and convenience.
Workshop question
How could your business harness a well-loved product or service to create something new and unexpected?
Trend signals
Trend signals for Snackable Java
Trend score 4.3 out of 10, from popularity 61%, activity 59%, freshness 8%.
Popularity61%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Snackable Java trend
5 featured examples from Jul 26, 2016 to Mar 23, 2017CategoryLifestyle
Caffeinated Nut Chocolates
The 'Coffee Nut' M&Ms is a Crowd-Selected New Peanut Flavor
Disruptive innovation opportunities in the confectionery industry to create new and exciting flavor profiles for chocolate-based products.
CategoryLifestyle
Cold Brew Popsicles
'Cafe Bars' are a Refreshing Treat Made with Ice Cream and Cold Brew Coffee
The Food & Beverage industry can explore the creation of innovative cold brew coffee products.
CategoryLifestyle
Energizing Coffee Bars
'Java Me Up' Brands Its Solid Coffee Snack as "Coffee That Never Spills"
The food and beverage industry can explore disruptive innovation opportunities by developing solid coffee snacks and on-the-go caffeinated snacks to cater to the evolving consumer…
CategoryLifestyle
Whole Grain Coffee-Flavored Popcorn
Coffee Kettle Popcorn Offers Both Sweet and Savory Flavors
The innovation and development of various coffee-flavored snack products like NatureBox's Coffee Kettle Popcorn has the potential to disrupt the existing snack and packaging indus…
CategoryLifestyle
Latte-Flavored Lollipops
These Confections from Leccare Lollipops Boast Coffee Candy Flavors
Confectionery companies can explore new coffee-flavored candy offerings to target coffee aficionados and expand their product range.
