Chocolate candy brand M&Ms recently unveiled a crowdsourced campaign that allowed consumers to select the new upcoming flavors that revamp the peanut chocolate snack with novelty tastes. One of the results includes the Coffee Nut flavor that merges the aromatic taste of coffee with roasted peanuts.
The coffee flavor infuses notes of the hot beverage into the candy coating shell that is filled with a layer of chocolate and a crunchy peanut centre. The taste is described as a roasted peanut dipped in a cup of coffee with the aftertaste of chocolate. The combination of the contrasting sweet and robust flavors makes for an unexpected taste.
Consumers can also sample two other flavors from the campaign, including a more savoury chili nut and the sweeter honey nut.
What's Driving This Trend
- Crowdsourced Flavor Selection
- Opportunity to engage consumers and gather valuable insights in product development by allowing them to select new flavors.
- Flavor Innovation
- Opportunity to explore unique and unexpected flavor combinations to differentiate products in the market.
- Sweet-savory Combos
- Opportunity to cater to consumer demand for hybrid flavors that offer a mix of sweet and savory taste experiences.
Who This Affects Most
- Confectionery
- Disruptive innovation opportunities in the confectionery industry to create new and exciting flavor profiles for chocolate-based products.
- Snack Foods
- Disruptive innovation opportunities in the snack foods industry to incorporate novel flavors and ingredients into traditional snack formats.
- Beverage
- Disruptive innovation opportunities in the beverage industry to develop coffee-infused flavors and explore the combination of coffee and confectionery.
