Category
Lifestyle
Assisted Choices
Trend cluster
Category
Emphasizing
Accessibility
Brand activations promote inclusivity by decentralizing ableism in toys.
3.0
Trend score
Trend
What is the Emphasizing Accessibility trend?
Emphasizing Accessibility: Showcasing a number ways to decentralize ableist portrayals of everyday life, toy brands are promoting accessibility to help provide an expansive and more realistic portrayal of the varied nature of lived experience. This integration denotes another evolution in brand authenticity as consumers demand to see an expansion in the kinds of lived experiences represented in children's toys and beyond.
Trend themes
Themes within the Emphasizing Accessibility trend
Three behaviours holding the trend together01
Inclusive Toy Design
Toy brands are promoting accessibility to provide a more realistic portrayal of lived experiences, such as featuring characters with disabilities.
02
Autism Acceptance
There is a growing trend towards promoting autism awareness and increasing positive representation in media.
03
Retail Accommodations
Retailers are acknowledging the needs of different customers, such as individuals with autism, by implementing accommodations like quiet hours.
Industry implications
What the Emphasizing Accessibility trend means for industry
Where the trend changes the playbookFor
Toy Manufacturing
Toy brands can innovate by creating more inclusive designs and expanding their representations of diversity in their product lines.
For
Entertainment Media
Media companies and producers can promote acceptance and awareness of autism by featuring characters with autism or other disabilities in their content.
For
Retail
Retailers who implement accommodations, like quiet hours, can improve the shopping experience of individuals with unique needs, and differentiate themselves from competitors.
Workshop question
What are two key factors in your business that authenticate you?
Trend signals
Trend signals for Emphasizing Accessibility
Trend score 3.0 out of 10, from popularity 42%, activity 39%, freshness 8%.
Popularity42%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Emphasizing Accessibility trend
4 featured examples from Oct 23, 2015 to Nov 11, 2016CategoryBusiness
Serene Toy Store Environments
Toys R Us Stores' 'Quiet Hour' is for Children Affected by Autism
Exploring opportunities to create inclusive and specialized store experiences for customers with specific needs.
CategorySocial Good
Autistic Puppet Characters
The Show Sesame Street Introduces Its First Character with Autism
Diverse and inclusive characters can lead to a more engaged and inclusive audience, opening up new opportunities for growth and impact.
CategoryLife-Stages
Figurine Leg Braces
Shishka Bob Design Doll Injury Braces Help Children Feel More Normalized
Disruptive innovation opportunity for toy manufacturers to create accessories that encourage rehabilitation and normalize injury for children using playthings.
CategoryTech
Wheelchair Gaming Avatars
The Xbox Avatars are Expanding with Better Disability Representation
The video game industry is recognizing the need for more inclusive and accessible content, creating opportunities for developers to create new games and enhance existing ones with…
