The popular child-oriented television show Sesame Street has introduced its first ever character with autism. The show recently launched a campaign titled 'Sesame Street and Autism: See Amazing in All Children.' The Campaign aims to eliminate the negative stereotypes surrounding autism among children.
Julia is the first muppet character with autism to appear in the beloved TV show. The heartwarming campaign brings awareness to autism while encouraging equality among children and adults alike.
The campaign is geared towards children around the ages two to five, and their families. In the spirit of the new Sesame Street initiative, the brand created "a free downloadable app that incorporates video, digital story cards...and storybook materials for providers, organizations and caregivers." The campaign is also using the hashtag #SeeAmazing to spread the word across all social media platforms.