Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Denim
Renewal
Fabric innovations allow designers to create reinvent staples with denim.
3.7
Trend score
Trend
What is the Denim Renewal trend?
Denim Renewal: Given that consumers are more likely than ever to self-educate on topics such as fabric origin before making a fashion purchase, brands are designing creative takes on conventional pieces made from the versatile contemporary denim available today. Similar to how athleisure designers are moving toward designing apparel that resembles regular clothes while boasting the breathability and comfort of workout attire, this shift highlights the willingness of consumers to reimagine fashion norms in favor of simplicity and functionality.
Trend themes
Themes within the Denim Renewal trend
Three behaviours holding the trend together01
Denim Innovations
Denim innovations allow designers to create reinvented denim staples with unique features, such as denim basketball sneakers and denim-inspired sweatpants.
02
Vintage Revival
Brands are tapping into Americana nostalgia by creating denim lines and rodeo-inspired denim fashion collections, like Tommy Jeans' vintage-inspired Spring/Summer 2018 collection and Diesel's all-denim fashion line with Shayne Oliver.
03
Athleisure Crossover
Denim clothing is becoming more comfortable and functional, with sweatpant-style jeans, parachute-inspired jackets, and the trend towards designing denim that resembles regular clothes while boasting the breathability and comfort of workout attire.
Industry implications
What the Denim Renewal trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion brands are capitalizing on denim as a staple in their collections, with new denim designs and techniques that allow for unique features and comfort.
For
Sportswear
The athleisure trend has influenced denim innovations that focus on comfort and functionality, with brands incorporating performance stretch denim and workout-inspired features into their new denim lines.
For
Retail
Denim trends have the potential to disrupt the retail industry, with consumers seeking out new denim features and styles that go beyond traditional denim staples.
Workshop question
How can you accommodate consumers as they become increasingly knowledgeable through digital connectivity?
Trend signals
Trend signals for Denim Renewal
Trend score 3.7 out of 10, from popularity 48%, activity 55%, freshness 8%.
Popularity48%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Denim Renewal trend
8 featured examples from Aug 10, 2016 to Mar 7, 2018CategoryLuxury
Denim Suit Jackets
Ralph Lauren is Taking the "Canadian Tuxedo" to a New Level
Luxury menswear brands are at the forefront of the trend, offering high-end denim suits and modern formal wear for men looking for unique, statement pieces.
CategoryFashion
Vintage American-Influenced Denim
Tommy Jeans' Spring/Summer 2018 Taps into Nostalgic Memories
Exploring new ways to combine classic and modern styles to create unique clothing designs.
CategoryLuxury
Parachute-Inspired Jackets
This Oversized Denim Coat is a Part of the New Heron Preston Line
Disruptive innovation opportunity: Incorporate unique pieces like oversized denim coats and parachute-inspired jackets into fashion retail to attract a diverse customer base.
CategoryFashion
Timeless Denim Menswear
Okayama Denim Collaborated with Japan Blue for the 'Sapphire Slub' Line
The 'Sapphire Slub' line by Okayama Denim and Japan Blue presents opportunities for fashion retailers to tap into the demand for high-quality denim collaborations.
CategoryFashion
Rodeo-Inspired All-Denim Fashion
Shayne Oliver is the First Designer in a Three-Part Diesel Line
The fashion industry can leverage the all-denim trend to create innovative designs and collaborations, capturing consumer interest.
CategoryFashion
Sweatpant-Style Jeans
Dish & DU/ER's Denim JOGGERs are Comfortable, Stylish Performance Pants
Innovating within the apparel industry by merging the comfort of athletic wear with traditional denim, offering a new category of clothing.
CategoryFashion
Jean-Inspired Sweatpants
The Alex Crane Bo Casual Pants are Comfortable Yet Stylish
The apparel industry can capitalize on the trend of hybrid clothing to provide unique and functional clothing options that cater to individual lifestyles and needs.
CategoryFashion
Denim Basketball Sneakers
The Air Jordan 1 KO Was Subject to an Original Blue Jean Makeover
The trend of denim sneakers can create opportunities for innovation for sustainable and eco-friendly materials in sportswear and athletics.
