Designer Shayne Oliver taps into the undoubtedly patriotic nature of Americana culture and cowboy chic with an all-denim fashion collection for Italian jeans giant Diesel. The 2018 collaborative project features extremely stylish and creative designs, boasting oversized silhouettes, under-the-surface pop culture references and different fabric washes, including a color Shayne Oliver calls "sitcom blue."
Vogue points out the hidden connotative meanings behind the all-denim fashion collection and ties them to "iconic moments in denim history." For example, in their presentation Shayne Oliver and Diesel reminisce about the year 2001 when Britney Spears and Justin Timberlake attended the Grammys together in matching denim Texan tuxedos. As this is a relatively obscure reference, the 2018 all-denim fashion collection prompts the audience to not only admire the stylish offerings, but also think about possible references to pop culture.