The lookbook for the latest drop from visvim's Indigo Camping Trailer line is incredibly endearing. For one, the photography is intended to tell an intimate story through images. It makes the audience pause and decipher the narrative behind the scene. At the end of the lookbook, one can clearly see that "the camping equipment [is] fully packed" and everyone is ready to go home." Secondly, and more importantly, the photographs include visvim's founder Hiroki Nakumura, as well as his wife and close friends. This move adds an incredibly personable touch to the Indigo Camping Trailer campaign that excites the viewership. As a result, Hiroki Nakumura inserts his entire being in support of his professional work.
Moreover, the lookbook builds on a nostalgic aesthetic which is always a good bet.