One of the aspects lost when shopping online is the experience of carrying the shopping bag around with your through the streets or mall, so the Birchbox cardboard boxes address this in a modern way.
Focusing on neon colors, floral prints and bold text, the packaging for Birchbox delivery boxes helps to recreate the feeling of actually shopping. The eCommerce packaging is carefully curated to ensure that it's delightful upon receiving and that the consumer doesn't feel as though they have missed out on anything (i.e. shopping in the real world).
The Birchbox cardboard boxes are beautifully designed, which likely increases the probability that they will be inside the home for longer than a regular brown box. This helps to create a stronger sense of cohesion to the brand and perhaps even incite another purchase.