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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,034 more

Aromatic Cocktail

Cocktail presentation is taken to new heights with scent-driven touches

Implications - As the demand for multi-sensory experiences continues to drive innovation across the service industry and beyond, envelope-pushing mixologists are designing scent-driven cocktails finished with aromatic botanical extracts that play up flavor notes. This progression highlights the ways in which a desire for more immersive experiences is reshaping expectations of regular consumer encounters.
Workshop Question - How can you enhance consumer interactions with your offerings through immersive experiences?
6 Featured, 16 Examples:
26,444 Total Clicks
Date Range:
Apr 17 — Apr 17
Consumer Insight Topics:

Featured Examples

Edible Cocktail Fragrances
Edible Cocktail Fragrances
Alice & the Magician Offers Fragrances that Enhance Food and Drinks
The company Alice & the Magician makes perfumes, but instead of using chemicals its products are formulated using natural ingredients to create edible, flavor-enhancing fragrances. The unique... MORE
Multi-Sensory Cocktail Sprays
Multi-Sensory Cocktail Sprays
Silent Pool's Cocktail Mists are Branded as a "Liquid Garnish"
When it comes to creating the perfect cocktail, there is often a lot of consideration that goes into adding the right ingredients for taste and aesthetically pleasing garnishes, but Silent Pool sets... MORE
Aromatic Cocktail Sessions
Aromatic Cocktail Sessions
The Tanqueray No. Ten Tasting is in Partnership with Perfumers
As part of a push to more fully engage its consumers in the experience of the brand, iconic gin label Tanqueray has teamed up with perfumers for a series of special Tanqueray No. Ten tasting sessions.... MORE
Perfume-Flavored Cocktails
Perfume-Flavored Cocktails
'The Lipstick Rose' Captures the Essence of YSL's Baby Doll Perfume
Those who have fallen in love with the scent of the iconic Baby Doll perfume from Yves Saint Laurent will appreciate knowing that they can experience an interpretation of the fragrance in drink form... MORE
Aromatherapy-Inspired Cocktails
Aromatherapy-Inspired Cocktails
Bartender Jose Rivera's Lavender Drink is Gently Fragrant
At Barmini in Washington, D.C., head bartender Jose Rivera created a unique lavender drink that takes inspiration from the world of aromatherapy. True to this idea, the cocktail itself is simply... MORE
Fragrantly Perfumed Cocktails
Fragrantly Perfumed Cocktails
At Mace, Craft Cocktail Drinks are Misted to Add Gentle Flavors
Mace is New York City bar that specializes in serving creative craft cocktails. Mace, its namesake drink, is an aromatic cocktail that’s prepared with dill seed-infused Snow Leopard Vodka,... MORE

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