Category
Lifestyle
Assisted Choices
Trend cluster
Category
Aromatic
Cocktail
Cocktail presentation is taken to new heights with scent-driven touches.
3.5
Trend score
Trend
What is the Aromatic Cocktail trend?
Aromatic Cocktail: As the demand for multi-sensory experiences continues to drive innovation across the service industry and beyond, envelope-pushing mixologists are designing scent-driven cocktails finished with aromatic botanical extracts that play up flavor notes. This progression highlights the ways in which a desire for more immersive experiences is reshaping expectations of regular consumer encounters.
Trend themes
Themes within the Aromatic Cocktail trend
Three behaviours holding the trend together01
Multi-Sensory Experiences
The demand for more immersive experiences is reshaping expectations of regular consumer encounters leading to more multi-sensory experiences.
02
Scent-Driven Offerings
Scent-driven cocktails, edible cocktail fragrances, and multi-sensory cocktail sprays are some of the offerings aiming to enhance flavor profiles in the market.
03
Aromatherapy-Inspired Beverages
The introduction of alluring scents and the potential therapeutic benefits of aromatherapy has given rise to the use of fragrant ingredients like lavender in beverages.
Industry implications
What the Aromatic Cocktail trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
Hotels, bars, and restaurants can enhance their guests' experiences by providing multi-sensory cocktail experiences using perfumes and natural ingredients to add edible fragrance to the drinks.
For
Beverage Industry
Beverage companies are using scent-driven cocktails and fragrances as an opportunity to create immersive experiences that cater to the evolving demands of consumers.
For
Beauty and Cosmetics Industry
Collaborations between the beauty and cocktail industries are leading to the creation of perfume-flavored cocktails and drinks, which are now being served at select bars across the world.
Workshop question
How can you enhance consumer interactions with your offerings through immersive experiences?
Trend signals
Trend signals for Aromatic Cocktail
Trend score 3.5 out of 10, from popularity 56%, activity 40%, freshness 8%.
Popularity56%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Aromatic Cocktail trend
6 featured examples from Apr 3, 2017CategoryLifestyle
Edible Cocktail Fragrances
Alice & the Magician Offers Fragrances that Enhance Food and Drinks
The food and beverage industry can explore disruptive innovation opportunities by incorporating edible fragrances and flavor-enhancing products to create unique and memorable dini…
CategoryLifestyle
Multi-Sensory Cocktail Sprays
Silent Pool's Cocktail Mists are Branded as a "Liquid Garnish"
Exploring new ways to enhance the drinking experience through innovative products like Silent Pool's liquid garnishes
CategoryLifestyle
Aromatic Cocktail Sessions
The Tanqueray No. Ten Tasting is in Partnership with Perfumers
Opportunity to collaborate with luxury perfumers to create unique gin experiences that engage all the senses.
CategoryLifestyle
Perfume-Flavored Cocktails
'The Lipstick Rose' Captures the Essence of YSL's Baby Doll Perfume
Opportunity for bars, restaurants, and mixologists to innovate new scent-infused cocktail creations.
CategoryLifestyle
Aromatherapy-Inspired Cocktails
Bartender Jose Rivera's Lavender Drink is Gently Fragrant
Innovating the beverage offerings in bars and restaurants by incorporating aromatherapy-inspired cocktails.
CategoryLifestyle
Fragrantly Perfumed Cocktails
At Mace, Craft Cocktail Drinks are Misted to Add Gentle Flavors
Craft cocktail bars can leverage fragrance mists to differentiate their offerings and create a memorable and interactive customer experience.
