Category
Lifestyle
Assisted Choices
Trend cluster
Category
Luxury
Routine
Opulence no longer signifies a break, but is integrated into the everyday.
5.8
Trend score
Trend
What is the Luxury Routine trend?
Luxury Routine: Typically, luxury signifies a break from the mundane; a way for consumers to escape everyday life and treat themselves. The fast pace of American society is changing this concept with luxurious experiences integrated into necessary parts of the consumer's everyday life. This shows a shift in the definition of luxury as it relates to status, in that relaxation is no longer a signifier of opulence in a society that glorifies being busy.
Trend themes
Themes within the Luxury Routine trend
Three behaviours holding the trend together01
Everyday Luxury
The trend of luxury no longer being a break from mundane has created opportunities for brands to cater to consumers’ desire for high-end experiences in everyday activities such as transportation, dental hygiene etc.
02
Fashion-Inspired Everyday Products
Fashion brands are collaborating with everyday brands and designing everyday products such as plastic shopping bags, appliances, and metro cards; thus setting themselves apart from other everyday brands.
03
Luxury Fitness
Fashion boutiques are expanding into luxury gyms where fashion enthusiasts can workout while experiencing a brand's identity.
Industry implications
What the Luxury Routine trend means for industry
Where the trend changes the playbookFor
Luxury Transportation Industry
The luxury transportation industry has an opportunity to cater to high-end consumers’ desire for a more personal, relaxing, and exclusive experience while providing a faster and convenient means of transportation.
For
Everyday Products Industry
Everyday products industry can capitalize on consumers' demand for exclusive designs by partnering with fashion brands for a unique yet high-end collaborative experience.
For
Luxury Fitness Industry
The fitness industry can capitalize on the trend of luxury experiences by creating exclusive boutique gym experiences that cater to fashion enthusiasts and offer a personalized 360-degree approach to well-being.
Workshop question
How could you provide your customer with a small dose of indulgence?
Trend signals
Trend signals for Luxury Routine
Trend score 5.8 out of 10, from popularity 83%, activity 83%, freshness 8%.
Popularity83%
Activity83%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Luxury Routine trend
7 featured examples from Mar 24, 2015 to Feb 27, 2018CategoryLifestyle
Boutique Designer Gyms
Dsquared2's Ceresio 7 Gym and Spa is for the Fashionably Fit
Luxury fashion brands like Dsquared2 can leverage designer gyms to strengthen their brand image and reach health-conscious consumers.
CategoryAutos
Luxury Transit Services
San Francisco's Leap Transit is a Bus Service for the Wealthy Tech Crowd
The transportation industry can incorporate luxury and personalized services to cater to high-end and exclusive clients.
CategoryMarketing
Streetwear Brand Transit Cards
Supreme Created Custom MetroCards for Style-Savvy Commuters
Collaborating with public transit companies to create custom transit cards can be a unique branding opportunity for fashion companies looking to attract younger, style-savvy custo…
CategoryLuxury
Designer Plastic Shopping Bags
Céline's Plastic Shopping Bag & More Will Be Available at Nordstrom
The luxury fashion industry can leverage the trend of transparent plastic bags to explore new designs and materials for their accessories.
CategoryFashion
Art Deco Toothpaste Packaging
The LEBON Natural Toothpastes Have a Vibrant Retro Aesthetic
Beauty companies can explore luxury packaging designs for their everyday products to create a premium image and increase brand value in the competitive industry.
CategoryTech
Luxurious Smartphone Chargers
The Mobiado 'm|CUBE' Brings Luxury to Powering Up Your Cellphone
Luxury brands can leverage the trend for high-end smartphone chargers, like the Mobiado 'm|CUBE,' to expand their product offerings and cater to the demand of consumers seeking pr…
CategoryLuxury
Designer Fashion Kitchen Appliances
These Dolce & Gabbana Appliances Feature Vivid Designs
Disruptive innovation opportunity: Introduce stylish and fashionable options in the home appliance market.
