'Spytail Black Ginger Rum' is a new creation from Biggar & Leith that has roots that date back to the 19th century. The rum recipe is based on an aged Caribbean rum that was made with fresh ginger and spices by the barrel. True to this tradition, the rum is distilled in the Caribbean before it is shipped to Cognac, France for aging, spicing and blending.
The name of the product, Spytail, is a reference to submarines, while the rotund shape of the bottle also takes cues from portholes on these vessels. Another notable detail is that the striped label for Spytail is based off of the French Naval signal flag.
On the launch of this new rum product, Elwyn Gladstone, the founder of Biggar & Leith notes: "We’re seeing that ginger is becoming a seriously popular flavour among cocktail consumers – Moscow Mules, Dark & Stormy and premium ginger beer are all booming and we think that a delicious Black Ginger Rum is going to fit right in."
Key Themes Behind This Trend
- Ginger-infused Spirits
- Opportunity for distilleries to create innovative ginger-infused spirits inspired by the growing popularity of ginger-flavored cocktails.
- Nautical-themed Packaging
- Disruptive innovation opportunity for packaging companies to design unique and eye-catching nautical-themed bottles and labels for alcoholic beverages.
- Caribbean-french Rum Collaboration
- Collaboration opportunity between Caribbean and French rum producers to create premium aged rums with unique flavors and production processes.
Where This Applies
- Craft Distilleries
- Craft distilleries can capitalize on the trend of ginger-infused spirits by experimenting with different flavor profiles and creating unique offerings.
- Packaging Design
- Opportunity for packaging design companies to develop nautical-themed bottle designs and labels that stand out on store shelves.
- Alcoholic Beverage Production
- Collaboration opportunity for Caribbean and French alcoholic beverage producers to create high-quality rums that appeal to the growing market of rum enthusiasts.
