These Goslings Dark ‘n Stormy canned cocktails are being launched as a new take on the classic Bermuda cocktail that's ready to kick off the warm weather season with a bang.
The cocktails feature the brand's signature Goslings Black Seal Rum along with Goslings Stormy Ginger Beer, which are then paired with a touch of fruit flavor. The canned cocktails come in three new flavors including Mango, Pineapple and Black Cherry, which will be available alongside the original Dark 'n Stormy. The cocktails are being launched in packs of four 355ml cans, which each features a 7% ABV.
Eight-Generation Rum Maker Malcolm Gosling Jr. spoke on the new Goslings Dark ‘n Stormy canned cocktails saying, "Bermuda offers an island spirit unlike anywhere else, and now that fun-loving vibe can be easily transportable to boats, beaches, golf courses, hiking trails, or any other place where mixing isn’t ideal. The sweetness of the mango, pineapple, and black cherry pairs deliciously with the spiciness of the ginger beer so there’s a ‘zip in every sip’ (our favorite tagline).”
What's Driving This Trend
- Canned Cocktails
- There is a disruptive innovation opportunity in creating and marketing unique, ready-to-drink canned cocktail flavors that cater to a wider range of customers.
- Alcohol Beverages
- There is a disruptive innovation opportunity in using unique flavor profiles for alcoholic beverages to create new opportunities for those who may otherwise not choose to drink alcohol.
- Convenience Products
- There is a disruptive innovation opportunity in exploring how to make products more convenient and readily available, specifically canned cocktail products for people who don't want the hassle of making their own cocktail from scratch.
Who This Affects Most
- Beverage
- Companies in the beverage industry can take note of this trend and explore new and unique canned cocktail options to appeal to a wider consumer base.
- Hospitality
- Businesses in the hospitality industry can consider offering canned cocktails as a convenient, easy-to-transport option for patrons to enjoy their cocktails on-the-go or in outdoor settings.
- Consumer Goods
- Companies in the consumer goods industry can explore the potential of creating canned cocktail products catering to consumers looking for convenient, ready-to-drink alcoholic beverages.
