Consumers look to new services that further simplify meal-prep
Implications - Looking beyond subscription services and home delivery, consumers are taking advantage of in-store and boutique services that expedite the meal preparation process and provide an opportunity for hands-on guidance. This progression highlights the expanded expectations facing contemporary grocers, as well as the interest in educational services that allow customers to take knowledge of the skill home with them in addition to a finished product.
Workshop Question - Consider your consumer's journey as they use your product or service. Is there a way to eliminate steps to streamline that journey?
Trend Themes
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In-store Meal Prep — Consumers are utilizing in-store and boutique meal prep services that expedite the meal preparation process and provide an opportunity for hands-on guidance.
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Simplified Shopping Experience — Consumers are looking for more convenience while shopping, leveraging recipe cards and grocery displays to be inspired and simplify their buying decisions.
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Zero-waste Movement — The zero-waste movement is changing the landscape of the grocery industry, with businesses offering bulk goods and reducing packaging waste to appeal to environmentally-conscious consumers.
Industry Implications
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Food Retail — By transforming the grocery store experience with meal prep services and recipe displays, food retailers can create new revenue streams that attract a wider customer base.
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Sustainable Packaging — The push towards zero-waste food retail provides opportunities for businesses that specialize in sustainable packaging to partner with grocery stores and offer innovative solutions for consumers.
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Meal Kit Services — By partnering with grocery stores, meal kit services can reach a new type of customer and offer in-store meal kits as a way for interested consumers to test out the service before committing.
5 Featured, 42 Examples:
274,799 Total Clicks
Date Range:
Jul 16 — Mar 17
Trending:
Warm
Consumer Insight Topics:
