Designed by Beatric Bellassi, the 'BooM' salt and sugar packaging utilizes the characteristics of the product to tell a story through the design of the pack.
Each pouch of sugar or salt features a see-through window that allows the product within to be seen. This is utilized to create an image of the sun or moon complete with a pair of animal friends in a natural setting. What's created is a package that is focused on delivering a narrative rather than just a simple product to the consumer.
Consumers are becoming more discerning of the products they buy at the mall and in the grocery store more than ever. As such, brands are constantly rethinking how to garner attention and satisfy preferences that go beyond the product. The 'BooM' salt and sugar packaging identifies how an ordinary product can be rethought to be fun, interactive and narrative-focused.