Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'BooM' Salt and Sugar Packaging Creates a Narrative

 - Sep 20, 2016
References: & packageinspiration
Designed by Beatric Bellassi, the 'BooM' salt and sugar packaging utilizes the characteristics of the product to tell a story through the design of the pack.

Each pouch of sugar or salt features a see-through window that allows the product within to be seen. This is utilized to create an image of the sun or moon complete with a pair of animal friends in a natural setting. What's created is a package that is focused on delivering a narrative rather than just a simple product to the consumer.

Consumers are becoming more discerning of the products they buy at the mall and in the grocery store more than ever. As such, brands are constantly rethinking how to garner attention and satisfy preferences that go beyond the product. The 'BooM' salt and sugar packaging identifies how an ordinary product can be rethought to be fun, interactive and narrative-focused.