Many American meals such as pulled pork and chicken and waffles have become adored by consumers the world over, so The Shack is now set to offer a number of them in the grocery store.
Including such varieties as the ultimate burger, spicy chicken fajitas and much more, the frozen meals are all inspired by Americana cuisine that has solidified a spot in foodie culture.
The Shack frozen meals are available nationwide in Iceland where they retail for a few dollars each, but pack as much flavor as they can into the individual servings.
As part of the launch of the new frozen American meals from The Shack, the brand is running a social media campaign using the hashtag #sharetheshack. Winners will receive one of five HD TVs or one of 50 selfie sticks.
What's Driving This Trend
- Globalization of American Cuisine
- There is an opportunity for food companies to capitalize on the popularity of American-inspired meals and adapt them to local tastes and ingredients for global distribution.
- Convenience Frozen Meals
- There is an opportunity for companies to innovate and create new flavors and varieties of high-quality, quick and easy frozen meals for consumers seeking convenience and time-saving meal options.
- Social Media Campaigns for Product Launches
- There is an opportunity for companies to leverage social media to create buzz and engagement for new product launches while offering incentives for consumer participation through contests or giveaways.
Who This Affects Most
- Food and Beverage
- Food companies can capitalize on the popularity of American-inspired meals and adapt them to local tastes and ingredients for global distribution.
- Frozen Foods
- Companies can innovate and create new flavors and varieties of high-quality, quick and easy frozen meals for consumers seeking convenience and time-saving meal options.
- Marketing and Advertising
- Companies can leverage social media to create buzz and engagement for new product launches while offering incentives for consumer participation through contests or giveaways.
