The Philly cheese steak isn't just a variety of steak sandwich -- it's an iconic and culturally significant symbol that represents the best of all-American culinary indulgence.
At Country Catering Co. and Deli in Santa Barbara, California however, the Philly cheese steak has been elevated to the next level by being reinterpreted as a dish that combines the luxury and decadence of a cheese steak sandwich with the convenience of on-the-go snacking. This particular spicy tri-tip Philly cheese steak sandwich is neatly served on a mayonnaise-slathered French roll, with savory barbecued beef resting underneath a layer of sauteed onions, sweet peppers and melted provolone cheese. It represents great value at only $9.95.
This Philly cheese steak sandwich also comes with a handy deli salad that ensures you get a complete and wholesome meal.
Why This Trend Is Growing
- Elevated Fast Food
- The reimagining of classic fast food items with gourmet ingredients and innovative presentation offers disruptive innovation opportunities.
- Convenience Snacking
- The combination of luxury and convenience in on-the-go snacks provides opportunities for disruptive innovation in the snacking industry.
- Value Gourmet
- The creation of high-quality, gourmet dishes at affordable prices opens up disruptive innovation possibilities in the food industry.
Industries Being Reshaped
- Fast Food
- The fast food industry can explore opportunities to upgrade traditional menu items and cater to evolving consumer tastes.
- Snack Foods
- The snack food industry can develop convenient, indulgent snacks that appeal to busy consumers' desire for quality and flavor.
- Casual Dining
- Casual dining establishments can create value-driven gourmet offerings that attract customers seeking affordable upscale food experiences.
