At Barmini in Washington, D.C., head bartender Jose Rivera created a unique lavender drink that takes inspiration from the world of aromatherapy. True to this idea, the cocktail itself is simply branded 'Aromatherapy,' and it is best described as a fragrant reinterpretation of the classic Tom Collins cocktail.
The Aromatherapy cocktail boasts a base of gin, vermouth, soda water and lemon juice that is enhanced with simple syrup, Scrappy’s Lavender bitters and a lavender flower garnish.
While consumers are often drawn to try different food and drinks based purely on their sense of sight or taste, bartenders and beverage companies are now challenging people to experience familiar drinks in an entirely new way by first and foremost introducing alluring scents. Many health-conscious consumers are intrigued by the idea that traditional aromatherapy scents, like lavender, have therapeutic benefits for health.
Key Themes Behind This Trend
- Scent-inspired Cocktails
- Creating cocktails that incorporate alluring scents from the world of aromatherapy.
- Fragrant Reinterpretation
- Reimagining classic cocktails by infusing them with fragrances.
- Therapeutic Mixology
- Exploring the potential health benefits of incorporating aromatherapy scents in drinks.
Where This Applies
- Hospitality
- Innovating the beverage offerings in bars and restaurants by incorporating aromatherapy-inspired cocktails.
- Wellness
- Promoting the use of fragrance-infused drinks as a way to enhance wellness and relaxation.
- Beverage
- Developing new products in the beverage industry that cater to the growing demand for scented cocktails.
