With the war on straws gaining international attention, consumers should now focus on the war on plastic microfibers, which can be reduced by Cora Ball.
More and more of our products are being manufactured with plastic, including our clothing. When we do laundry, the plastic in our clothing, like viscose or polyester, sheds small plastic particles that enter our waterways. These unseen plastics enter our food chain supply, resulting in the human consumption of plastic. The Cora Ball addresses this issue by catching these microfibers in our laundry before they enter our waterways.
To use, simply put the device in any washing machine (front loader, top loaders, hybrid, etc) before you wash. Afterward, clean the Cora Ball to remove any fuzz or lint and dispose of them. Currently, Cora Ball is working on a solution to upcycle or recycle these materials. This easily implementable solution can help our waterways and food remain plastic free.
Image Credit: Cora Ball
Key Themes Behind This Trend
- War on Plastic Microfibers
- The war on plastic microfibers presents an opportunity for innovative solutions like Cora Ball to reduce pollution and protect the environment.
- Plastic-free Laundry Technology
- The development of plastic-free laundry devices like Cora Ball opens up possibilities for disruptive innovation in the laundry industry.
- Sustainable Waterway Protection
- The need for sustainable solutions to protect our waterways from plastic pollution creates opportunities for companies like Cora Ball to make a positive impact.
Where This Applies
- Apparel Manufacturing
- The apparel manufacturing industry has the potential to embrace disruptive innovations that address the issue of plastic microfibers in clothing.
- Household Appliances
- The household appliances industry can explore opportunities to incorporate plastic-catching features in washing machines or collaborate with products like Cora Ball.
- Recycling and Waste Management
- The recycling and waste management industry can partner with Cora Ball or develop innovative recycling solutions for microfiber materials to address plastic pollution.
