Electricity-Free Microfiber Filters

PlanetCare 2.0 Fits onto Existing Washing Machines

The PlanetCare 2.0 microfiber filter is an aftermarket solution for the washing machine that will work diligently to prevent clothing fibers from making their way into our waterways.

The electricity-free filter works by being attached onto any washing machine drain where it will go to work trapping up to 98% of microfibers in drainage water. This prevents it from making its way into our environment, while the replaceable filter can be sent back to the company once it's full. The microfiber filters are then recycled into new products to help give microplastics a new life as something functional.

The PlanetCare 2.0 microfiber filter is focused on a circular economy functionality to give consumers more control over their contributions to water contamination and prioritize sustainability.

Electricity-free Microfiber Filters
The PlanetCare 2.0 microfiber filter prevents clothing fibers from polluting waterways.
Circular Economy Functionality
The PlanetCare 2.0 microfiber filter promotes sustainability by recycling the microfiber filters into new products.
Prioritizing Water Contamination Solutions
The PlanetCare 2.0 microfiber filter gives consumers more control over preventing microfibers from entering the environment.

Industries Being Reshaped

Home Appliances
The PlanetCare 2.0 microfiber filter can be attached to existing washing machines, offering a disruptive innovation opportunity in the home appliances industry.
Sustainable Fashion
The PlanetCare 2.0 microfiber filter helps address the issue of microplastics in clothing fibers, presenting a disruptive innovation opportunity in the sustainable fashion industry.
Waste Management
The PlanetCare 2.0 microfiber filter's circular economy functionality presents a disruptive innovation opportunity in the waste management industry by recycling the filters into new products.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 70%
Freshness 20%