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Oceanic Diversion

Brands tap into Millennial curiosity through unexpected beachside innovations

Implications - Amplifying the beachside setting, Millennials seek ways to create unique experiences that satiate their sense of wonderment and curiosity. With this demographic’s proclivity towards sharable moments, it becomes important for brands to continue engaging the imaginations of Millennials in new and unexpected ways in order to further generate excitement and increase brand recognition.
Workshop Question - How can your brand engage with the imaginations of your consumers to create excitement or recognition?
Trend Themes
1. Experiential Beachside Innovations - As Millennials seek unique and immersive beach experiences, brands have increasing opportunities to engage their imaginations in new and unexpected ways, creating shareable moments.
2. Eco-friendly Sustainable Solutions - Sustainable solutions for plastic waste and eco-friendly construction make beach-side projects more attractive to conscious consumers who are interested in preserving natural resources.
3. Futuristic Beach Equipment - Futuristic vehicles and beach equipment that utilize technology to provide new and adventurous ways of exploring the waters offer innovative and exciting experiences for consumers.
Industry Implications
1. Hospitality Industry - Hotels, resorts and beach-side properties can differentiate themselves by offering unique and immersive beach experiences which include sustainable and eco-friendly accommodation.
2. Outdoor Equipment Manufacturers - Manufacturers of beach equipment have the opportunity to innovate and design futuristic solutions that utilize advanced materials and technology to create new products for adventurous beach-goers.
3. Architecture and Design Industry - The architecture and design industry can ensure that beachside projects are eco-friendly and sustainable, as well as offering unique and innovative designs to create captivating beach experiences.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
270,759 Total Clicks
Date Range:
Sep 15 — Apr 17
Trending:
Warm

Featured Examples

Upcycled Plastic Beach Huts
Upcycled Plastic Beach Huts
These Eco-Friendly Beach Huts Resemble Colorful Upside Down Pine Cones
These stunningly colorful beach huts were created by the architecture firm Spark. The huts themselves are designed to be elevated, like treehouses and are shaped like upside down pine cones. The... MORE
Abstract Beach Saunas
Abstract Beach Saunas
This Futuristic Wooden Sauna Gives Patrons Views of the Ocean
Architect Emmett McNamara built a beautiful abstract wooden sauna upon the beaches of Inisheer, Ireland. The interesting unit was built as an exhibition for the ‘Drop Everything’ festival,... MORE
Beach Yoga Mats
Beach Yoga Mats
Twisted Guru's Non-Slip Yoga Mat is Ideal for Striking Poses on the Sand
Although a yoga mat with a good grip is ideal for the studio, this type of equipment doesn’t function as the best beach yoga mat. In order to address this and make it possible to have yogis... MORE
Ultrasonic Water Hovercrafts
Ultrasonic Water Hovercrafts
The RENEGADE IQ Lets Riders to Glide Over Water For Faster Drive Time
For boaters seeking a much more futuristic way to get around on lakes and oceans there is the RENEGADE IQ water hovercrafts that glide rather than submerge themselves into the water. This allows the... MORE
Active Relaxation Beach Chairs
Active Relaxation Beach Chairs
The Panama Banana Beach Lounger and Soccer Goal is Multipurpose
The Panama Banana Beach Lounger and Soccer Goal is designed for active relaxation to provide a way to relax when you want and play when you want using just one piece of equipment. The chair is... MORE
Seashell Sound Systems
Seashell Sound Systems
The Sazae Radio Device Celebrates 90 Years of Radio in Japan
Created by radio station BayFM78, the Sazae Radio device is a sound system crafted from the body of a real aquatic shell. The brand took 100 sazae seashells and equipped them with internal... MORE

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