Category
Lifestyle
Assisted Choices
Trend cluster
Category
Oceanic
Diversion
Brands tap into Millennial curiosity through unexpected beachside innovations.
4.1
Trend score
Trend
What is the Oceanic Diversion trend?
Oceanic Diversion: Amplifying the beachside setting, Millennials seek ways to create unique experiences that satiate their sense of wonderment and curiosity. With this demographic’s proclivity towards sharable moments, it becomes important for brands to continue engaging the imaginations of Millennials in new and unexpected ways in order to further generate excitement and increase brand recognition.
Trend themes
Themes within the Oceanic Diversion trend
Three behaviours holding the trend together01
Experiential Beachside Innovations
As Millennials seek unique and immersive beach experiences, brands have increasing opportunities to engage their imaginations in new and unexpected ways, creating shareable moments.
02
Eco-Friendly Sustainable Solutions
Sustainable solutions for plastic waste and eco-friendly construction make beach-side projects more attractive to conscious consumers who are interested in preserving natural resources.
03
Futuristic Beach Equipment
Futuristic vehicles and beach equipment that utilize technology to provide new and adventurous ways of exploring the waters offer innovative and exciting experiences for consumers.
Industry implications
What the Oceanic Diversion trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
Hotels, resorts and beach-side properties can differentiate themselves by offering unique and immersive beach experiences which include sustainable and eco-friendly accommodation.
For
Outdoor Equipment Manufacturers
Manufacturers of beach equipment have the opportunity to innovate and design futuristic solutions that utilize advanced materials and technology to create new products for adventurous beach-goers.
For
Architecture and Design Industry
The architecture and design industry can ensure that beachside projects are eco-friendly and sustainable, as well as offering unique and innovative designs to create captivating beach experiences.
Workshop question
How can your brand engage with the imaginations of your consumers to create excitement or recognition?
Trend signals
Trend signals for Oceanic Diversion
Trend score 4.1 out of 10, from popularity 50%, activity 64%, freshness 8%.
Popularity50%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Oceanic Diversion trend
6 featured examples from Sep 19, 2015 to Jan 29, 2017CategoryEco
Upcycled Plastic Beach Huts
These Eco-Friendly Beach Huts Resemble Colorful Upside Down Pine Cones
Integrating sustainable practices and materials into the design and construction of buildings.
CategoryArt & Design
Abstract Beach Saunas
This Futuristic Wooden Sauna Gives Patrons Views of the Ocean
Architecture firms can explore innovative designs for saunas and buildings that push the boundaries of traditional aesthetics.
CategoryLifestyle
Beach Yoga Mats
Twisted Guru's Non-Slip Yoga Mat is Ideal for Striking Poses on the Sand
Manufacture and sell beach/yoga mats and accessories for outdoor yoga activities
CategoryArt & Design
Ultrasonic Water Hovercrafts
The RENEGADE IQ Lets Riders to Glide Over Water For Faster Drive Time
Disruptive innovation opportunity: Revolutionize traditional boating by introducing innovative hovercraft technologies that provide faster and more efficient water transportation.
CategoryArt & Design
Active Relaxation Beach Chairs
The Panama Banana Beach Lounger and Soccer Goal is Multipurpose
Potential to expand product lines with unique and multipurpose designs that cater to various outdoor activities.
CategoryTech
Seashell Sound Systems
The Sazae Radio Device Celebrates 90 Years of Radio in Japan
The audio equipment industry can explore the use of unconventional materials, like seashells, to create more unique and visually appealing sound systems.
