Aspirational Activation

Luxury brands entice affluent consumers through experiential events

Implications - Experiential events with the added prestige of luxury create the perfect combination to spark the affluent consumer’s fear of missing out. Appealing to the modern consumer’s desire for memorable experiences, luxury brands are promoting exclusive activations that make attendees feel like true VIPs. The increase of experience-driven rewards demonstrates a demand for creativity from brands, including higher end brands, in order to stay competitive.
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
100,906 Total Clicks
Mar 16 - Aug 17
This Year and Hot
Featured Examples
Multisensory Dining Experiences - The Woolworths Summer Sensorium Took Place at the Australian Open
SCORE 8.1
Hot 6,796 Clicks Pub: Jan 19, 17
Multisensory Dining Experiences
The Woolworths Summer Sensorium Took Place at the Australian Open
In an effort to surprise and delight tennis fans at this year’s Australian Open, the grocery chain Woolworths is hosting an exclusive event called the ‘Woolworths Summer Sensorium.’... [More]
Secret Dining Events - Patrón Secret Dining Created a Special Cocktail-Paired Menu in London
SCORE 8
This Year and Hot 2,086 Clicks Pub: Mar 25, 17
Secret Dining Events
Patrón Secret Dining Created a Special Cocktail-Paired Menu in London
The Patrón Secret Dining Society is a global program that recently made its first-ever stop in London to offer an exclusive cocktail-paired menu to a small group of diners. For this event in... [More]
Music-Focused Travel Platforms - Travel Together Combines Flights and Hotels with Entertainment
SCORE 7.5
This Year and Hot 2,690 Clicks Pub: Mar 2, 17
Music-Focused Travel Platforms
Travel Together Combines Flights and Hotels with Entertainment
With a growing number of millennials saving up for experiences rather than material goods, the booking platform Travel Together has begun offering curated vacation experiences. Unlike other booking... [More]
Branded Champagne Suites - Tokyo's Shangri-La is Home to a Special Suite from Krug Champagne
SCORE 7.5
This Year and Hot 1,662 Clicks Pub: Jul 4, 17
Branded Champagne Suites
Tokyo's Shangri-La is Home to a Special Suite from Krug Champagne
In partnership with Krug Champagne, the Shangri-La in Tokyo is now home to an all-new champagne suite that appeals to those who love luxury travel and champagne. Guests who opt to stay at the Krug... [More]
Interactive Illuminati-Themed Excursions - The Illuminati Ball is a Highly Exclusive Luxury Event
SCORE 6.8
This Year and Warm 1,190 Clicks Pub: Aug 4, 17
Interactive Illuminati-Themed Excursions
The Illuminati Ball is a Highly Exclusive Luxury Event
Playwright Cynthia von Buhler recently launched the Illuminati Ball, an immersive experience that takes a select few applicants away on a luxurious excursion that’s filled with dark symbolism... [More]
High Tea Beauty Events - Bobbi Brown Cosmetics Hosted an Afternoon Tea for Their 25th Anniversary
SCORE 6.8
Warm 1,556 Clicks Pub: Mar 1, 16
High Tea Beauty Events
Bobbi Brown Cosmetics Hosted an Afternoon Tea for Their 25th Anniversary
This glitzy beauty event recently took over Balthazar in London’s upscale Covent Garden district. Bobbi Brown Cosmetics has teamed up with the London version of New York City’s French... [More]
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