Aspirational Activation

Luxury brands entice affluent consumers through experiential events

Implications - Experiential events with the added prestige of luxury create the perfect combination to spark the affluent consumer’s fear of missing out. Appealing to the modern consumer’s desire for memorable experiences, luxury brands are promoting exclusive activations that make attendees feel like true VIPs. The increase of experience-driven rewards demonstrates a demand for creativity from brands, including higher end brands, in order to stay competitive.
SCORE 8.2
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231,616 Total Clicks
Aug 15 - Apr 17
This Quarter and Hot
Art & DesignMarketingLifestyleLuxury
Featured Examples
Secret Dining Events - Patrón Secret Dining Created a Special Cocktail-Paired Menu in London
SCORE 9
This Quarter and V. Hot 1,734 Clicks Pub: Mar 25, 17
Secret Dining Events
Patrón Secret Dining Created a Special Cocktail-Paired Menu in London
The Patrón Secret Dining Society is a global program that recently made its first-ever stop in London to offer an exclusive cocktail-paired menu to a small group of diners. For this event in... [More]
Music-Focused Travel Platforms - Travel Together Combines Flights and Hotels with Entertainment
SCORE 8.5
This Year and Hot 1,955 Clicks Pub: Mar 2, 17
Music-Focused Travel Platforms
Travel Together Combines Flights and Hotels with Entertainment
With a growing number of millennials saving up for experiences rather than material goods, the booking platform Travel Together has begun offering curated vacation experiences. Unlike other booking... [More]
High Tea Beauty Events - Bobbi Brown Cosmetics Hosted an Afternoon Tea for Their 25th Anniversary
SCORE 7.3
Warm 1,373 Clicks Pub: Mar 1, 16
High Tea Beauty Events
Bobbi Brown Cosmetics Hosted an Afternoon Tea for Their 25th Anniversary
This glitzy beauty event recently took over Balthazar in London’s upscale Covent Garden district. Bobbi Brown Cosmetics has teamed up with the London version of New York City’s French... [More]
Colorful Champagne Parties - The Exclusive Toronto-Based 'Yelloweek' Event Honors Veuve Clicquot
SCORE 5.1
Warm 3,260 Clicks Pub: Aug 28, 15
Colorful Champagne Parties
The Exclusive Toronto-Based 'Yelloweek' Event Honors Veuve Clicquot
This extravagant Yelloweek event took in place in Toronto earlier this summer to honor luxury beverage brand Veuve Clicquot—the exclusive event kicked off at a private rooftop venue and... [More]
Lavish Vodka Soirées - The Grey Goose Summer Soirée Celebrates Vodka Cocktails in Style
SCORE 5.7
Warm 1,346 Clicks Pub: Aug 28, 15
Lavish Vodka Soirées
The Grey Goose Summer Soirée Celebrates Vodka Cocktails in Style
The Grey Goose Summer Soirée is a lavish one-day event that takes place outdoors during the warm summer months to honor the elegantly crafted, high-end spirit. Taking place in the exquisite... [More]
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