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Aspirational Activation

Luxury brands entice affluent consumers through experiential events

Implications - Experiential events with the added prestige of luxury create the perfect combination to spark the affluent consumer’s fear of missing out. Appealing to the modern consumer’s desire for memorable experiences, luxury brands are promoting exclusive activations that make attendees feel like true VIPs. The increase of experience-driven rewards demonstrates a demand for creativity from brands, including higher end brands, in order to stay competitive.
Workshop Question — How can you tap into the increasing consumer desire for experiences over possessions?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
146,004 Total Clicks
Date Range:
Mar 16 — Aug 17
Trending:
Hot

Featured Examples

Multisensory Dining Experiences
Multisensory Dining Experiences
The Woolworths Summer Sensorium Took Place at the Australian Open
In an effort to surprise and delight tennis fans at this year’s Australian Open, the grocery chain Woolworths is hosting an exclusive event called the ‘Woolworths Summer Sensorium.’... MORE
Secret Dining Events
Secret Dining Events
Patrón Secret Dining Created a Special Cocktail-Paired Menu in London
The Patrón Secret Dining Society is a global program that recently made its first-ever stop in London to offer an exclusive cocktail-paired menu to a small group of diners. For this event in... MORE
Music-Focused Travel Platforms
Music-Focused Travel Platforms
Travel Together Combines Flights and Hotels with Entertainment
With a growing number of millennials saving up for experiences rather than material goods, the booking platform Travel Together has begun offering curated vacation experiences. Unlike other booking... MORE
Branded Champagne Suites
Branded Champagne Suites
Tokyo's Shangri-La is Home to a Special Suite from Krug Champagne
In partnership with Krug Champagne, the Shangri-La in Tokyo is now home to an all-new champagne suite that appeals to those who love luxury travel and champagne. Guests who opt to stay at the Krug... MORE
Interactive Illuminati-Themed Excursions
Interactive Illuminati-Themed Excursions
The Illuminati Ball is a Highly Exclusive Luxury Event
Playwright Cynthia von Buhler recently launched the Illuminati Ball, an immersive experience that takes a select few applicants away on a luxurious excursion that’s filled with dark symbolism... MORE
High Tea Beauty Events
High Tea Beauty Events
Bobbi Brown Cosmetics Hosted an Afternoon Tea for Their 25th Anniversary
This glitzy beauty event recently took over Balthazar in London’s upscale Covent Garden district. Bobbi Brown Cosmetics has teamed up with the London version of New York City’s French... MORE
Expansive Beauty-Based Hotels
Expansive Beauty-Based Hotels
The YSL Beauty Hotel is Opening in New York City
Yves Saint Laurent is extending its high-end aesthetics to the world of hospitality with the announcement of the YSL Beauty Hotel, which is set to launch September 8th in New York City. Set in a... MORE
Luxe Tech-Infused Fashion Collaborations
Luxe Tech-Infused Fashion Collaborations
Chanel and Farfetch are Creating a New Retail Environment
Luxury beauty brands are continuing to find ways to appeal to a Millennial consumer, which is why Chanel and Farfetch have partnered, to offer consumers a unique online shopping experience that... MORE

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