Trend cluster
Category

Voice-Controlled
Entertainment

Responsive entertainment technology increases intuitive enjoyment.

Voice-Controlled Fun HomesVoice-Controlled Mobile GamesVoice-Controlled Video GamesVoice-Controlled Solar SpeakersVoice-Controlled TV Remotes

Trend

What is the Voice-Controlled Entertainment trend?

Voice-Controlled Entertainment: As consumers become increasingly used to convenience-enabling technology, voice control capabilities are being adapted to entertainment, to make even the most enjoyable activities that much more intuitive. This permutation of voice-controlled technology demonstrates the rise of demand for responsive entertainment that allows the user complete control and ease of use.

Trend themes

Themes within the Voice-Controlled Entertainment trend

Three behaviours holding the trend together
01

Voice-Activated Gaming

Voice-activated gaming is a new trend that uses voice commands for immersive gaming experiences.

02

Voice-Controlled Media Platforms

Voice-controlled media platforms allow easy access to media content through voice commands.

03

Solar-Powered Voice-Controlled Speakers

Solar-powered voice-controlled speakers make use of advanced solar technology, allowing for eco-friendly and functional speakers that can last for a long time.

Industry implications

What the Voice-Controlled Entertainment trend means for industry

Where the trend changes the playbook
For

Video Game Industry

Video game companies can adopt voice-activated gaming to create more immersive experiences for their audience.

For

Media Industry

Media companies can integrate voice commands into their platforms, making it easier for customers to access and enjoy their content.

For

Audio Equipment Industry

Audio equipment manufacturers can incorporate solar technology into their products, making them more eco-friendly and functional.

Workshop question

How can your brand infuse responsive retail or marketing into its business model?

Trend signals

Trend signals for Voice-Controlled Entertainment

Trend score 3.1 out of 10, from popularity 47%, activity 38%, freshness 8%.

Popularity47%
Activity38%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Voice-Controlled Entertainment trend

6 featured examples from Jun 14, 2016 to Mar 20, 2018
Voice-Controlled Fun Homes
CategoryMarketing

Voice-Controlled Fun Homes

Google's Connected Home at SXSW Entertained Visitors

Companies in the smart home industry can create interactive demonstrations to increase consumer demand for their products.

Voice-Controlled Mobile Games
CategoryTech

Voice-Controlled Mobile Games

'Vocal Warrior' is a Real-Time Fighting Game That Uses Voice Control

The gaming industry can integrate voice recognition technology into their mobile game portfolio to bring more immersive and interactive gaming experiences to players.

Voice-Controlled Video Games
CategoryTech

Voice-Controlled Video Games

This Innovative Video Game is Controlled By Children's Speech

Incorporating voice-activated technology can enhance the gaming experience for children and provide a new niche market for companies to explore.

Voice-Controlled Solar Speakers
CategoryEco

Voice-Controlled Solar Speakers

LEMON's California Roll Speaker is High-Tech and Eco-Friendly

Consumer electronics companies, particularly those producing Bluetooth speakers, could leverage the trend of eco-friendliness and voice recognition technology in their products

Voice-Controlled TV Remotes
CategoryTech

Voice-Controlled TV Remotes

The New Plex Skill for Alexa Lets Users Access Their Content via Voice

Disruptive innovation opportunity: Develop voice-controlled interfaces and content suggestion algorithms to improve user engagement and ease of accessing media libraries.

Voice-Controlled Entertainment Channels
CategoryPop Culture

Voice-Controlled Entertainment Channels

The SyFy Channel is Now Integrated with Amazon Alexa

The entertainment industry can leverage voice-controlled technology to enhance the overall viewing experience, offer personalized recommendations, and increase user engagement.