In an effort to expand its features for accessibility Google is launching a new feature on its Map app that helps users find wheelchair-accessible routes. The feature is already rolling out in London, New York City, Tokyo, Mexico City, Boston and Sydney, with plans for further expansion to cities all over the world. Google worked closely with local transit authorities to map out wheelchair-accessible routes and will also be enlisting the help of registered 'Local Guides' to add further accessibility information to Google Maps.
Users looking to take advantage of Google Maps wheelchair-accessible routes will simply need to entire their destination, tap 'Directions,' select the public transportation icon, tap 'Options' and then selects 'Wheelchair accessible' from under the Routes section. This new feature builds off Google's previous commitment to accessibility and the company is already planning more initiatives.
Image Credit: NurfPhoto, Google
Key Themes Behind This Trend
- Wheelchair-accessible Routes
- Providing accessible routes through maps for people with physical disabilities can pave the way for companies to build products that cater to such vulnerable communities.
- Collaboration with Local Transit Authorities
- Collaborating with local transit authorities and incorporating local knowledge in mapping out accessible routes can open up business opportunities for technology companies to improve transit accessibility.
- Local Guides Information Sharing
- Engaging local guides to add accessibility information to Google Maps can open new channels for travel and hospitality businesses to collaborate and differentiate their offerings.
Where This Applies
- Technology
- Technology companies that build products and services related to accessibility can monetize the opportunity presented by Google Maps' new tool.
- Travel and Hospitality
- Providing accessible routes on-demand using digital maps can be a disruptive offering in the travel and hospitality industry.
- Transportation and Logistics
- The integration of digital maps and local knowledge can be an opportunity for transportation and logistics companies to improve accessibility for disabled communities.
