Gourmet meal kits start expanding to elaborate dessert options
Implications - With the rise of meal kit subscription boxes, consumers are getting comfortable creating elaborate meals for themselves, and are now seeking to extend this newfound confidence to the realm of desserts. While baking kits have been around for a while, what sets these apart is the drive for creativity and gastronomic ambition – not something that can be easily made without the help of an expertly assembled kit. Either fitting the bill for restaurant-quality gourmet confections or health-conscious yet still indulgent treats, these curated desserts allow consumers to try their hand and seemingly intimidating delights.
Workshop Question — How has your brand integrated elements of maker culture into your business, products or services?