E-commerce sees a streamlining of packaging materials to ease shipping
Implications - Streamlined packaging designs are increasingly assisting e-commerce companies lower their shipping costs and reduce their ecological footprint, adding an enticing element to environmentally-conscious consumers. Minimalistic parcels also have an aesthetic appeal that, fueled by the evolution of the minimalist movement, is increasingly integral to the shopper’s personal branding. With convenience and ease of use as some of the largest perks of online shopping, bulky, cumbersome packaging no longer fits the bill for the conscious consumer.
Workshop Question - How are you adapting your product experience to the rise of e-commerce over brick and mortar?