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Lifestyle Trial

The try-before-you-buy model moves into unexpected places

Implications - As retail moves into the digital space, more brands are offering the option to try products before buying them. This concept is easier to execute in spaces such as fashion, but what about larger purchase decisions with long-term lifestyle implications? More accuracy, extended sampling, and the use of data come together to make for more thorough trial periods in an era where consumers expect hyper-curated products and services. This model proves particularly strategic in the face of the skeptical Gen X demographic who prefers proof of value before committing to large purchases.

Workshop Question - What can your company do to ensure your offering not only solves a problem for the consumer, but suits their overall lifestyle?

SCORE 4.7

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5 Featured, 39 Examples: 81,887 Total Clicks

Date Range: Dec 15 - Apr 17

Trending: Average

Consumer Insight Topics: Lifestyle

Featured Examples

Trial-Based Shoe Stores - Nike SoHo Lets Consumers Get the Best Shoe Through In-Store Tests

SCORE 5.5

Warm 1,493 Clicks Pub: Jan 21, 17

Trial-Based Shoe Stores

Nike SoHo Lets Consumers Get the Best Shoe Through In-Store Tests

Nike SoHo is a new retail location from the athletics company, and the Manhattan store offers unique and immersive ways for consumers to test out products before making a purchase. Nike SoHo has... [More]

High End Rental Experiences - The New Neiman Marcus Outlet Includes Rent the Runway Styles

SCORE 5.4

Warm 993 Clicks Pub: Dec 6, 16

High End Rental Experiences

The New Neiman Marcus Outlet Includes Rent the Runway Styles

Thanks to a new partnership with Rent the Runway (an online rental business that gives budget-conscious people the chance to enjoy designer clothing without having to buy), this Neiman Marcus outlet... [More]

Virtual Optometry Platforms - Ditto Offers Intuitive Frame Recommendation Tech for Retailers

SCORE 5

Warm 628 Clicks Pub: Apr 19, 17

Virtual Optometry Platforms

Ditto Offers Intuitive Frame Recommendation Tech for Retailers

Ditto is a virtual optometry platform that specializes in eyewear recommendations and custom face recognition technology. This intuitive technology is offered specifically to retailers and makes the... [More]

Dog-Borrowing Apps - Bark'N'Borrow Brings Dog Owners, Wannabe Owners and Professionals Together

SCORE 4

Mild 669 Clicks Pub: Dec 1, 15

Dog-Borrowing Apps

Bark'N'Borrow Brings Dog Owners, Wannabe Owners and Professionals Together

If you love dogs but just aren’t in a place where you can be a committed pet owner, Bark’N'Borrow is the mobile app for you. With a goal of connecting dog lovers in your community, the... [More]

Testable Car Purchasing Sites - Hellocar Gives Consumers the Chance to Test Out Their Car for a Week

SCORE 2.6

Mild 236 Clicks Pub: Apr 18, 17

Testable Car Purchasing Sites

Hellocar Gives Consumers the Chance to Test Out Their Car for a Week

Hellocar is a United Kingdom-based business that gives consumers the option to purchase cars online. Although online purchasing is more convenient than buying products in person, purchasing or... [More]