Category
Lifestyle
Assisted Choices
Trend cluster
Category
Lifestyle
Trial
The try-before-you-buy model moves into unexpected places.
3.9
Trend score
Trend
What is the Lifestyle Trial trend?
Lifestyle Trial: As retail moves into the digital space, more brands are offering the option to try products before buying them. This concept is easier to execute in spaces such as fashion, but what about larger purchase decisions with long-term lifestyle implications? More accuracy, extended sampling, and the use of data come together to make for more thorough trial periods in an era where consumers expect hyper-curated products and services. This model proves particularly strategic in the face of the skeptical Gen X demographic who prefers proof of value before committing to large purchases.
Trend themes
Themes within the Lifestyle Trial trend
Three behaviours holding the trend together01
Try-Before-You-Buy
More brands are offering the option to try products before buying them, which can potentially increase sales from skeptical Gen X demographics.
02
Rental and Subscription Models
The integration of rental and subscription models into traditional retail spaces has created more flexible options for consumers and allowed luxury goods to be more accessible.
03
Virtual Try-On Technology
The use of virtual try-on technology has made the process of web-based purchasing more personalized, which can increase conversion rates and improve customer satisfaction.
Industry implications
What the Lifestyle Trial trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can integrate try-before-you-buy options, rental and subscription models, and virtual try-on technology to improve the customer experience and potentially increase sales.
For
Automotive
Automotive companies can implement test drive options, rental models, and online purchasing with free returns to improve customer satisfaction and potentially increase sales.
For
Eyewear
Eyewear retailers can use virtual try-on technology to improve the web-based purchasing experience and increase the chance of the right product purchase.
Workshop question
What can your company do to ensure your offering not only solves a problem for the consumer, but suits their overall lifestyle?
Trend signals
Trend signals for Lifestyle Trial
Trend score 3.9 out of 10, from popularity 60%, activity 48%, freshness 8%.
Popularity60%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Lifestyle Trial trend
5 featured examples from Dec 1, 2015 to Apr 19, 2017CategoryLifestyle
Trial-Based Shoe Stores
Nike SoHo Lets Consumers Get the Best Shoe Through In-Store Tests
Adopting trial-based store concepts to enhance the shopping experience and increase customer confidence in purchasing sports equipment.
CategoryBusiness
High End Rental Experiences
The New Neiman Marcus Outlet Includes Rent the Runway Styles
Luxury retailers such as Neiman Marcus can leverage fashion rental partnerships to attract a wider range of customers and tap into the growing demand for more affordable luxury fa…
CategoryBusiness
Virtual Optometry Platforms
Ditto Offers Intuitive Frame Recommendation Tech for Retailers
Ditto's intuitive frame recommendation technology creates new opportunities for retailers in the eyewear industry to personalize the sales process and attract consumers.
CategoryTech
Dog-Borrowing Apps
Bark'N'Borrow Brings Dog Owners, Wannabe Owners and Professionals Together
The pet services industry represents a significant opportunity for disruptive innovation with the rise in demand for services that cater to communal pet ownership and professional…
CategoryAutos
Testable Car Purchasing Sites
Hellocar Gives Consumers the Chance to Test Out Their Car for a Week
The automotive industry can embrace the trend of testable car purchasing to attract more potential buyers.
