Category
Autos
Racing Homage
Trend cluster
Category
Novice
Adulthood
Industries based in big-ticket items appeal to first-time buyers.
2.8
Trend score
Trend
What is the Novice Adulthood trend?
Novice Adulthood: The concept of "adulting" describes a tongue-in-cheek, reluctant approach to traditional pieces of adult life like car ownership. Though based in humor, youth's distaste for these large, seemingly complicated purchases is genuine, and mostly based in a lack of education. Companies within these industries are appealing to first-time purchasers to boost education, simplify the process and encourage Millennials to partake in these more traditional milestones.
Trend themes
Themes within the Novice Adulthood trend
Three behaviours holding the trend together01
Simplifying big-ticket item purchases
Companies are looking for ways to simplify the process of buying traditionally complicated purchases for Millennials through education and innovative financing options.
02
Personalized financial education
Companies are leveraging personalized data to provide customized financial education and support, catering to younger generations who are taking an upstream approach to financial planning.
03
Gamification of financial education
Companies are using gamification to make learning about personal finance more interactive and engaging for younger audiences.
Industry implications
What the Novice Adulthood trend means for industry
Where the trend changes the playbookFor
Automotive industry
Companies in the automotive industry can focus on creating simpler processes for buying cars, educating first-time buyers, and utilizing community-driven financing options.
For
Finance industry
The finance industry can utilize personalized data and gamification to provide customized financial education and support, catering to younger generations who are taking an upstream approach to financial planning.
For
Education technology industry
The education technology industry can focus on developing interactive and engaging methods of teaching personal finance to younger audiences.
Workshop question
Think of some of your big-ticket items, how would you better educate younger consumers about the purchasing process of those products?
Trend signals
Trend signals for Novice Adulthood
Trend score 2.8 out of 10, from popularity 43%, activity 32%, freshness 8%.
Popularity43%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Novice Adulthood trend
5 featured examples from Apr 14, 2016 to Oct 25, 2017CategoryTech
Stock Investment Education Apps
The 'Pitly' App Provides Lessons and Simulations for Beginners
The 'Pitly' app disrupts the financial industry by providing accessible stock investment education for beginners.
CategoryBusiness
Millennial Finance Education Resources
'Stackin' Helps Younger Demographics Understand Banking
Opportunity for FinTech companies to develop user-friendly financial education platforms
CategoryLifestyle
Beginner Wealth Finance Kits
The 'Ahh Hah!' Personal Finance Organizer Kit Creates Financial Goals
The 'Ahh Hah!' Personal Finance Organizer Kit is tailored to the personal finance industry and offers a new approach to financial management.
CategoryAutos
Profile-Analyzing Car Insurance
Admiral's 'Firstcarquote' Analyzes New Drivers' Facebooks
Admiral's Firstcarquote indicates a shift in the car insurance industry towards more personalized risk evaluation using data beyond driving history.
CategoryArt & Design
Community Down Payment Programs
Landed Helps with Crowdfunding Real Estate Down Payments
Disruptive innovation opportunity: Integrate technology into the real estate industry to create more efficient and inclusive financing options for homebuyers.
