Industries based in big-ticket items appeal to first-time buyers
Implications - The concept of "adulting" describes a tongue-in-cheek, reluctant approach to traditional pieces of adult life like car ownership. Though based in humor, youth's distaste for these large, seemingly complicated purchases is genuine, and mostly based in a lack of education. Companies within these industries are appealing to first-time purchasers to boost education, simplify the process and encourage Millennials to partake in these more traditional milestones.
Workshop Question - Think of some of your big-ticket items, how would you better educate younger consumers about the purchasing process of those products?
Trend Themes
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Simplifying Big-ticket Item Purchases — Companies are looking for ways to simplify the process of buying traditionally complicated purchases for Millennials through education and innovative financing options.
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Personalized Financial Education — Companies are leveraging personalized data to provide customized financial education and support, catering to younger generations who are taking an upstream approach to financial planning.
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Gamification of Financial Education — Companies are using gamification to make learning about personal finance more interactive and engaging for younger audiences.
Industry Implications
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Automotive Industry — Companies in the automotive industry can focus on creating simpler processes for buying cars, educating first-time buyers, and utilizing community-driven financing options.
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Finance Industry — The finance industry can utilize personalized data and gamification to provide customized financial education and support, catering to younger generations who are taking an upstream approach to financial planning.
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Education Technology Industry — The education technology industry can focus on developing interactive and engaging methods of teaching personal finance to younger audiences.
5 Featured, 44 Examples:
77,960 Total Clicks
Date Range:
Apr 16 — Oct 17
Trending:
Mild
Consumer Insight Topics:
