SAMPLE CONSUMER INSIGHTS - Subscribe to access 6,914 more

Novice Adulthood

Industries based in big-ticket items appeal to first-time buyers

Implications - The concept of "adulting" describes a tongue-in-cheek, reluctant approach to traditional pieces of adult life like car ownership. Though based in humor, youth's distaste for these large, seemingly complicated purchases is genuine, and mostly based in a lack of education. Companies within these industries are appealing to first-time purchasers to boost education, simplify the process and encourage Millennials to partake in these more traditional milestones.
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
45,938 Total Clicks
Apr 16 - Oct 17
This Year and Mild
LifestyleAutosYouthLife-Stages
Featured Examples
Stock Investment Education Apps - The 'Pitly' App Provides Lessons and Simulations for Beginners
SCORE 5.9
Warm 1,243 Clicks Pub: Nov 26, 16
Stock Investment Education Apps
The 'Pitly' App Provides Lessons and Simulations for Beginners
Many people are taking it upon themselves to do things in their life that previously required a professional to do, which is exactly the case with the ‘Pitly’ stock investment education... [More]
Millennial Finance Education Resources - 'Stackin' Helps Younger Demographics Understand Banking
SCORE 5.1
This Year and Warm 422 Clicks Pub: Oct 25, 17
Millennial Finance Education Resources
'Stackin' Helps Younger Demographics Understand Banking
‘Stackin’ is a Millennial-focused company that aims to help the demographic garner a better understanding of how to properly deal with their personal finances—something that... [More]
Beginner Wealth Finance Kits - The 'Ahh Hah!' Personal Finance Organizer Kit Creates Financial Goals
SCORE 2.7
Mild 386 Clicks Pub: Jan 5, 17
Beginner Wealth Finance Kits
The 'Ahh Hah!' Personal Finance Organizer Kit Creates Financial Goals
It can seem daunting to plan out the next 10 to 20-years of your life in a financial sense, but that’s what the ‘Ahh Hah!’ Personal Finance Organizer Kit aims to help do in a... [More]
Profile-Analyzing Car Insurance - Admiral's 'Firstcarquote' Analyzes New Drivers' Facebooks
SCORE 2.8
Mild 435 Clicks Pub: Nov 2, 16
Profile-Analyzing Car Insurance
Admiral's 'Firstcarquote' Analyzes New Drivers' Facebooks
Things that users post on Facebook are essentially publicly available windows into those people’s personalities, and ‘Firstcarquote’ is a new insurance discount program that takes... [More]
Community Down Payment Programs - Landed Helps with Crowdfunding Real Estate Down Payments
SCORE 2.3
Untested 449 Clicks Pub: Apr 14, 16
Community Down Payment Programs
Landed Helps with Crowdfunding Real Estate Down Payments
One issue facing the Millennial generation and young professionals is home ownership, especially as the cost of living in urban centers goes up—which is what this crowdfunding real estate... [More]
Related Trend Reports & Custom Market Research
Quantcast