This start-up investment platform gives aspiring companies and small-scale investors more opportunity than they previously had.
Called 'Equity Crowdfunding,' the platform came to fruition through a collaboration between Indiegogo and MicroVentures. The platform is simple, it offers start-up companies a space to pitch their plans and business models and gives small-scale investors the opportunity to help fund them. This works to benefit both sides of the transaction as the start-ups are given more money and a marketing platform, while the investors are offered stakes in companies.
This small-stakes investment platform works to give consumers an opportunity to invest and learn the processes of investing, without having to spend too much money or risk too much to get involved in partial ownership.
Key Themes Behind This Trend
- Equity Crowdfunding
- Disruptive innovation opportunity: This trend opens up new avenues for start-up companies to secure funding and enables small-scale investors to gain a stake in promising ventures.
- Small-stakes Investment
- Disruptive innovation opportunity: This trend allows consumers to invest in companies with lower financial risk, encouraging them to explore the world of investing.
- Consumer Education in Investing
- Disruptive innovation opportunity: This trend provides consumers with the opportunity to learn about investment processes and gain practical experience in a controlled environment.
Where This Applies
- Fintech
- Disruptive innovation opportunity: Fintech companies can utilize equity crowdfunding platforms to disrupt traditional investment and funding methods.
- Start-ups
- Disruptive innovation opportunity: Start-up companies can leverage small-scale investment platforms to secure funding from a wider pool of stakeholders.
- Educational Technology
- Disruptive innovation opportunity: EdTech companies can develop online courses and resources to educate consumers about investing and offer interactive tools for practical learning.
