Investing in general, and investment bots in particular, are usually dedicated to ensuring maximal returns, but the Grow app casts a broader requirement. Rather than focusing solely on profit (though the app is dedicated to building a strong, high returning portfolio,) Grow will only invest in companies with socially responsible practices.
There are many criteria that the Grow app considers socially responsible. Some of these include environmental sustainability, good company governance, and social behaviors like charitable donations. Users can select which of the socially responsible actions they feel strongest about, and the app will automatically invest in companies whose missions align with those traits.
While the restrictions imposed by these qualities might seemingly run the risk of Grow investing in too many companies in the same sector, the app is programmed to invest widely, ensuring a diverse portfolio.
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