'OpenInvest' is a startup that helps consumers invest in companies that align with their values and interests. With more millennial consumers looking for socially responsible investments, this tool provides a simple way for consumers to determine whether a particular company is a good fit for them.
Unlike other ethical investment tools, OpenInvest works by asking consumers exactly what kinds of issues they are most concerned about. These can range from environmental concerns to issues surrounding workplace diversity. The program then automatically filters out the companies that match the investor's values and creates a personalized index fund of companies that remain. As a result, consumers can create a portfolio that aligns with their specific interests and concerns.
The tool ultimately helps consumers have a greater say in what kinds of issues their money is supporting.
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