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Wealthsimple's Financial App Targets Millennial Investors

 - Aug 31, 2016
References: & wealthsimple
'Wealthsimple' is a financial services company that sets itself apart from the rest by going after a demographic that's not top-of-mind for most people when they picture an investor—Millennials.

As its name suggests, Wealthsimple is designed to take the confusion out of financial services, which is particularly important for young professionals and first-time investors. As an incentive for first-time users, Wealthsimple uses an incentive that promises: "Sign up and get $5,000 managed free."

Within minutes, the app promises to help users get a better understanding of how to set a financial plan, establish the kinds of risks they're willing to take, as well as how to develop a well-rounded portfolio, as determined by Nobel Prize-winning research.