The new gift registry service, to be offered by IKEA, will broaden the home furnishing brand's scope and influence.
The registry service can be used for any special occasion, with everything from classic weddings and baby showers to housewarming parties being options. The service is also available for any reason other than the ones traditionally used, so whether it is a birthday or just a party, individuals are able to use IKEA's gift registry service to their advantage. It works in conjunction with a mobile app, or can be accessed by visiting the website, and using the "snap photo" feature to add room settings to the list (or people can individually select items). It also allows users to register for home delivery and assembly services. To sweeten the deal further, IKEA is offering three random individuals who registered the ability to win a $1000 gift card.
IKEA's newest service works to expand the brand's influence into the gifting world, an area where it was not previously focused.