The line between appetizer and main is blurred in casual dining
Implications - As the mainstream consumer becomes more health-conscious, the world of QSR finds a happy home among divergent Millennials and members of Gen Z who seek a mix of novelty and convenience from their food. Hybridized flavors and formats show a sense of adventure and imagination that bodes well with this new, Internet culture-obsessed demographic.
Workshop Question - If you could create a new product category within your industry, what would it be and how would you do it?
