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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Blurred QSR

The line between appetizer and main is blurred in casual dining

Implications - As the mainstream consumer becomes more health-conscious, the world of QSR finds a happy home among divergent Millennials and members of Gen Z who seek a mix of novelty and convenience from their food. Hybridized flavors and formats show a sense of adventure and imagination that bodes well with this new, Internet culture-obsessed demographic.
Workshop Question — If you could create a new product category within your industry, what would it be and how would you do it?
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
74,116 Total Clicks
Date Range:
Sep 15 — May 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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