Many journal designs are geared towards helping users achieve success through scheduling, but the SELF planner takes this to the next level by focusing on behavior. With this small shift, the SELF planner hopes to help users achieve their goals in as little as three months.
The SELF journal is everything you might need in a planner. The design features a sleek dark blue cover complete with a yellow page marker and pages that actually stay flat when you open the book to a specific page. Inside the planner helps users organize their goals, ambitions and aspirations as well as track their behaviour with a systematic approach using 13 week timeline. This is ideal for people that often find themselves procrastinating or yearly goals much too vague to reach.
Key Themes Behind This Trend
- Goal-oriented Planners
- There's an opportunity to create goal-oriented planners that not only schedule but also focus on behavior.
- Behavior-based Productivity Tools
- This trend could expand to provide behavior-based productivity tools beyond planners.
- 13-week Challenges
- This trend could inspire the creation of 13-week challenges in industries outside of self-improvement.
Where This Applies
- Stationery and Office Supplies
- There's an opportunity for stationery and office supply companies to create behavior- and goal-oriented planners.
- Productivity and Project Management Tools
- Productivity and project management tools could benefit from incorporating behavior tracking features.
- Fitness and Wellness Apps
- Fitness and wellness apps could create 13-week challenges to encourage behavior change and goal achievement.
