Pessimists who enjoy keeping track of life's miseries in a day planner would probably enjoy what the Disappointments Diary has to offer.
The title is a pun on what a day planner is normally used for, which is to take note of important appointments, and that is just the beginning of the cynicism in this book. Instead of a list of important days, the drab gray book includes a listing of notable deaths to remind people of the great people they will never get the chance to meet. Quotes like "Beer before wine, cry yourself to sleep. Wine before beer, cry yourself to sleep" appear at the top right of every page.
The Disappointments diary was made by Jim Sutherland of Hat-Trick Design and Nick Asbury of Asbury & Asbury. There is a limited quantity of 1,000 disappointing journals.
What's Driving This Trend
- Cynical Planners
- Opportunity to create day planners that cater to individuals with a cynic or pessimistic outlook, offering unique and unconventional content.
- Alternative Calendar
- Potential for developing calendars that focus on notable deaths or other unconventional events rather than traditional holidays and celebrations.
- Humorous Self-reflection
- Market for diaries or planners that incorporate humorous quotes and reflections to provide a lighthearted approach to self-reflection and organization.
Who This Affects Most
- Stationery
- Opportunity for stationery companies to design and produce day planners with unconventional content to cater to specific niche markets.
- Publishing
- Potential for publishing houses to create alternative calendars or diaries that offer unique and humorous perspectives for individuals seeking unconventional organization tools.
- Gift and Novelty
- Market for retailers specializing in novelty items and gifts to offer the Disappointments Diary or similar products, appealing to individuals looking for humorous and unexpected gifts.
