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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Complementary Positioning

Brands ritualize their offerings through assistive personalization

Implications - With the prevalence of “how-to” guides and videos online, brands are adapting this familiar format to the physical realm in order to demonstrate the value they play in consumer’s lives. By going the extra mile to create helpful kits and guidelines to be used as rituals in conjunction with their main offerings, brands are able to personalize their interaction with consumers by acknowledging their needs and creating memorable engagement. This strategy works particularly well as a way to get buy-in from the Gen X demographic who prefer to rely on themselves for getting things done and tend to have hesitations about testing out unfamiliar brands.
Workshop Question — How can you add value to your consumer's lifestyle beyond your original product through brand rituals?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
86,645 Total Clicks
Date Range:
Mar 17 — Apr 17
Trending:
Warm
Consumer Insight Topics:

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