Complementary Positioning

Brands ritualize their offerings through assistive personalization

Implications - With the prevalence of “how-to” guides and videos online, brands are adapting this familiar format to the physical realm in order to demonstrate the value they play in consumer’s lives. By going the extra mile to create helpful kits and guidelines to be used as rituals in conjunction with their main offerings, brands are able to personalize their interaction with consumers by acknowledging their needs and creating memorable engagement. This strategy works particularly well as a way to get buy-in from the Gen X demographic who prefer to rely on themselves for getting things done and tend to have hesitations about testing out unfamiliar brands.
SCORE 6.9
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45,398 Total Clicks
Mar 17 - Apr 17
This Quarter and Warm
MarketingLifestyleBranding
Featured Examples
Repurposed Water Bottle Designs - Chai Point Offers Instructions on Repurposing Its Water Bottles
SCORE 8.3
This Quarter and Hot 1,343 Clicks Pub: Apr 22, 17
Repurposed Water Bottle Designs
Chai Point Offers Instructions on Repurposing Its Water Bottles
Chai Point is India’s “largest organized chai retailer,” and has expanded its collection of products to eco-friendly water bottle designs. The brand is focused on providing... [More]
Child-Distracting Playsets - These Toys for Kids Help Adults Watch the Versailles TV Show in Peace
SCORE 7.4
This Quarter and Warm 588 Clicks Pub: Apr 21, 17
Child-Distracting Playsets
These Toys for Kids Help Adults Watch the Versailles TV Show in Peace
To acknowledge the fact that the Versailles TV show on Canal+ is full of content that is only suitable for adult audiences, the network worked with French agency BETC on ‘Versailles for Kids.&#... [More]
Homeshare Toiletry Kit Services - 'HostingBNB' Sends Out Comfort Kits to Airbnb Hosts for Guests
SCORE 6
This Year and Warm 409 Clicks Pub: Mar 23, 17
Homeshare Toiletry Kit Services
'HostingBNB' Sends Out Comfort Kits to Airbnb Hosts for Guests
Airbnb hosts out there that are keen to provide guests with an exceptional experience in order to please them and get a high star rating might be interested in ‘HostingBNB.’ ‘... [More]
Office-Inspired Makeup Packs - This New Benefit Kit Was Made for Working Women on the Go
SCORE 5.6
This Quarter and Warm 272 Clicks Pub: Apr 25, 17
Office-Inspired Makeup Packs
This New Benefit Kit Was Made for Working Women on the Go
The new Benefit kits that were made with convenience in mind are sure to be appreciated by those who don’t like lugging around all of their makeup, but still like to get a touch-up or two in... [More]
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