Usually, water bottle designs intend to make a statement about the experience of drinking the water itself, but the award-winning Taza Agua bottle intentionally shifts the focus away from drinking water altogether. That's because Taza Agua is marketed as 'Coffee & Tea Water,' or water that should be used when brewing a cup of either of those hot beverages. As such, the Taza Agua bottles come with a cavity in the bottom that can securely hold a coffee pod.
Taza Agua's water is sourced from all-natural volcanic spring water in the mountains of Costa Rica — one of the world's top coffee-exporting nations. Aside from the kismet of that geography, the spring water leads to a marked improvement in the taste of coffee and tea brewed with it thanks to the natural balance of magnesium and calcium.
Key Themes Behind This Trend
- Specialized Coffee Waters
- Creating unique water products specifically designed for enhancing coffee and tea brewing.
- Bottle Design Innovation
- Developing bottle designs that emphasize the relationship between the water product and its intended use.
- Natural Spring Water Sourcing
- Using all-natural volcanic spring water to enhance the taste of brewed coffee and tea.
Where This Applies
- Beverage
- Innovations in water products that cater to specific drink preferences disrupt the beverage industry by expanding the options for coffee and tea enthusiasts.
- Packaging
- Innovative bottle designs that highlight the connection between the product and its purpose disrupt the packaging industry by offering unique and functional solutions for targeted consumer needs.
- Coffee
- Using natural spring water with specific mineral balances as an ingredient in coffee production disrupts the coffee industry by elevating the taste and quality of brewed coffee.
