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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,612 more

Invisible Tech

The oversaturation of technology creates a consumer desire for subtlety

Implications - In the early stages of the technology age, when the novelty of connectivity was still intact, consumers sought conspicuous devices as a status symbol. Now that technology is more prevalent than ever, it no longer carries a sense of novelty or status. This calls for more subtle, undetectable technology. Ultimately, technology is now omnipresent and connectivity is a consumer expectation, as opposed to a feature.
Workshop Question - What about your product or brand's design could be simplified?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
308,803 Total Clicks
Date Range:
May 15 — Apr 17
Trending:
Hot
Consumer Insight Topics:

Featured Examples

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