'Outside In House,' a promotional apartment-sharing option from Airbnb and Pantone, combines the blissful serenity of sleeping in a woodland with the comfort and excitement of a stay in London. The apartment, which is located in the neighborhood of Clerkenwell, is decorated to bring wild nature indoors, with things like a greehouse-cum-dining room, a garden bedroom, an herb garden kitchen, and a mystical woodland reception.
Outside In House has two promotional goals. Firstly, it offers "tasters" of Experiences from Airbnb Trips. Experiences are a new service on the home-sharing site that let locals guide their guests on unique tours of their home cities. The nature-inspired taster Experiences will include DIY terrariums and gin-making. Secondly, the apartment theme is inspired by Pantone's Color of the Year 2017, PANTONE 15-0343 Greenery.